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When you're spending twenty thousand to 200 million dollars to produce something, it would be profoundly irresponsible to plummet forward without considering the commercial ramifications of how you intend to recover that investment.
If all you want to do is write, with no concern over whether it will sell or find an audience, go right ahead.
But when you're talking about taking money from people to produce a work as incredibly expensive as film is... well, you talk about integrity, I think it would demonstrate an utter lack of integrity to take people's money and blow it on some narcissistic endeavor with no regard to the responsibility you owe to those investors to recover their investment.
Writing is free. Writing is art in its purest form. Producing a film is business. It's a manufacturing endeavor.
If you want to write for the sake of writing, that's art, go right ahead, and if it never amounts to anything other than a hundred pages on your bookcase, well, if it made you happy then it was worth it. But if you want to write something so that it is practical to be produced, then how can you possibly not consider the commercial ramifications of what you're doing? This is show business, not show art.
The moment I stopped viewing the business of filmmaking and the art of filmmaking as separate entities at war with each other, real solutions for how I was going to sustain a lifetime of filmmaking began to emerge. A small example of this: I'm currently in New Mexico, a state with a good tax rebate for filmmakers, scouting locations to provide creative inspiration for five feature-length motion pictures on our development slate. Will likely be scouting Illinois next.
I know everyone will strike me down further for this, but in the end, IMO, creative pieces should never have mass appeal, if they do either the person had a stroke of genius (The Matrix, Donnie Darko -- again, IMO), or they created something that was entertaining but of no real social value.
Theatre and film -- these are vessels for creative people to come together and manifest a writer's (or collective's) unique and thought-provoking position.
filmmaking is fun. I like doing it. Not everything has to be about "finding an audience".
You only need to worry about a market or an audience when you're spending other peoples money (or time -- and then, only if they're expecting renumeration eventually).
Self-fund your films, use inexpensive but good equipment and you can afford to make films, hone your craft, and eventually get paid to make stuff other people want to see. Until you're getting paid, the only people that might be seeing your film are festivals committees, friends and family, and agents. You don't have to do much up front work for any of them.
Also, going "commercial" too early -- meaning, trying to make stuff you think other people will like -- is a great way to make bland, copy cat, cliche-ridden films. Or a great way to put off learning the craft because it won't be good enough (you know who you are).
I agree with erich ocean if you're a hobbyist. but even he writes "and eventually get paid to make stuff other people want to see". which is akin to...
1. self-fund your movie
2. use inexpensive, but good equipment
3. ???
4. profit!
...festivals are not a path for being "discovered", unless you're strategy is based on "winning the lottery". one can be much more proactive in carving avenues for the distribution, sales, and discovery of their films by surrounding well executed filmmaking with the proper support of marketing, cast, genre, and more.
...#3 to be "build your own mini-major"...
I've worked in the hollywood machine long enough and have been on enough sets to know that it is a miserable way to make (compromised) films. I'm much happier on the path of a professional working-class filmmaker outside the studio system. I wish it were different, but festivals are not a path for being "discovered", unless you're strategy is based on "winning the lottery". one can be much more proactive in carving avenues for the distribution, sales, and discovery of their films by surrounding well executed filmmaking with the proper support of marketing, cast, genre, and more.
my own goals (and these are not right for everyone) would be for #3 to be "build your own mini-major" -- but that step is comprised of a thousand lesser steps.
hey Zak, could you elaborate?
i ask because i thought the 'festival route' was the thing to do as far as indie films are concerned. i'd like to hear about building 'your own mini-major'. Are you speaking of total control of production through to distribution?
I get where you're coming from. I guess my problem with the overall approach where a flimmaker needs to also master marketing, distribution, sales and a whole host of other things that are more-or-less required to sell a film to an audience is that the competition isn't doing it.
Look, Hollywood makes less than 600 movies a year. Of those, 10-15% are by existing actors and writers moving into film. Another maybe 25% are first time directors with a script Hollywood really wants to make and they couldn't get rid of the guy (or girl). For the vast majority of them, that'll be the last film they make for Hollywood. The remaining 60-65% of films, roughly 400 movies a year, are made by directors in the DGA who do NOT market, distribute, sell, budget or otherwise do non-filmmaking things for their film. Because they don't do those things, they're better at what they DO do, which is direct.
These directors are your competition. Filmmaking is a performance art. It takes place on a specific day and time and you either get what you need or you don't. Within limits, there aren't "do overs". It's not like writing a book, making a sculpture, or painting a picture. It's more like dancing or singing. You practice, practice, practice and when the day comes, you perform.
Anyone who wants to be a filmmaker should be shooting at least three days a week, rain or shine. You have to keep doing it or your performance suffers.
So that's what I do. I've done commercials. I've done short films. I've gotten paid to do both. But my passion is features, and I write scripts and shoot constantly. Will I make it? The statistics say I won't. That's why you've got to love what you do *today*. I make films because I love it, and I can't imagine doing anything else.
I'll try to expand on this tonight. in the middle of scouting locations for our next feature-length pictures. but check out this series of videos I produced on the subject.
http://vimeo.com/channels/newbreed
I'm much happier on the path of a professional working-class filmmaker outside the studio system.
Pursuing a future as a professional filmmaker, putting all your eggs in that basket, is one of the ballsiest career endeavors someone can embark upon with very real, very dire consequences should you never actually gain a foothold. For the amount of risk, for the amount of talent, for the amount of work, and the amount of expense REQUIRED to succeed in this endeavor, a "working class" income is, to me, unacceptable. The risk/reward ratio would be completely imbalanced.
I'll try to expand on this tonight. in the middle of scouting locations for our next feature-length pictures. but check out this series of videos I produced on the subject.
http://vimeo.com/channels/newbreed