Why choose Avid ?

RaySigmond

RaySigmond

Well-known member
I currently am using Pinnacle Liquid Edition 6 and Adobe Premiere. I see a lot of people here are using Avid and would like to know what Avid users feel are the key features that make Avid their NLE of choice over other PC programs such as Premiere Pro, Vegas, Canopus or Liquid Edition 6.

Thanks,

Ray
 
Re: Why choose Avid ?

Avid's workflow is fantastic. It is a feature-rich NLE with a proven track record. There's a reason why 90% of the industry cuts on Avid. There's an Avid for everybody out there - you name your price range and you'll find a quality system.

With the new release of Avid Xpress Pro HD, this mid-range NLE provides some high-level quality! Add a Mojo Digital Non-linear Accelerator and you can't beat it.

Of course there are many wonderful NLE's out there that do all kinds of things, but I think Avid is still king. I live in LA and I'd give anything to work for the company over at the Burbank office!

That's one reporter's opinion.

-DC-
 
Re: Why choose Avid ?

I second DC's comments, but I would like to add one feature of Avid that you can't find anywhere else: Media Management.

Avid's media management is simply untouched by any other NLE out there. To someone who hasn't experienced Avid's media management it probably doesn't sound like a big deal, but with Premiere Pro or FCP you pick a folder on your hard drive and that's where the media gets dumped. Avid has specialized folders for media, it catalogs the media in databases that is used to keep track of it an for lack of a better way to explain it, it treats your media like a king. Best of all, it does this media handling automatically. Simply put you're not going to randomly lose media files with an Avid which for me is peace of mind that's worth a fortune. You cannot make that same claim with FCP or Premiere.

There are a million other reasons why I think Avid is the best, but when it comes down to it, the NLE is only as good as the editor sitting at the keyboard. For what it's worth as long as I have the choice I'll be sitting behind an Avid.

Chris
 
Re: Why choose Avid ?

other than knowing the interface so well, making life easier in general, stability is what I bought with my money.
The ole' meridien systems are still the most stable work horses out there.
 
Re: Why choose Avid ?

I have cut on alot of different systems. Avid, by far, is the most user friendly when you get to know it.

IMHO, any good editing software needs some type of hardware support. This is why, in my experience, apps such as FCP, Premiere, and etc., crash so often. The Mojo takes care of most of these issues.

The color correction tools in Xpress can't be touched by any similar priced app. The integration with Pro Tools and Boris Red makes it that much better.
 
Re: Why choose Avid ?

I have to agree with the media management, it far surpasses the organization that was offered by premiere pro. And when you are editting a multicam project, you just cant go without avid grouping feature...it saved me days of editting time.
 
Re: Why choose Avid ?

I'd point out the consistency of interface and project file formats which allow you to switch smoothly among offline and high-end workstations.

One reason that, in my opinion, demonstrates the level of thought that was put in this piece of sotware:
When working with film-originated material, you can edit offline telecine footage and later match your edit to re-telecined online footage by using keynumber information. That saves a lot of time/money.
 
Re: Why choose Avid ?

Why thank you Sergio for the nice complement.... :)

On a related note, I just finished up a feautre film shot on 35mm where we did a retransfer to HD (offline was SD). I had the facility take a pull list generated from the Avid and just transfer away with no regard for trying to match original timecode or tape name. I got the new ALE file back fromn the HD transfer, imported it, and did a relink by KeyKode. Seconds later I was ready to recapture HD.

Michael
 
Re: Why choose Avid ?

Are there any plans to have a product/pricepoint between Adrenaline and Nitris, Michael?
There sure is a fat gap between those two.
 
Re: Why choose Avid ?

Nothing I can say at this point. All I can say is... NAB always lays out the product lineup for the year.
 
Re: Why choose Avid ?

Being that many checks will be written by many between now and then, Avid probably otta wet some appitites, man.
...very wet and very quickly at that.
Ya won't get a better opportunity that what has just been handed to ya by Optibase.
I had an 844/X demo scheduled for tommorow and they killed it due to the project being ended.
Bummer. total bummer. That one had great promise.
Havn't had luck getting a Velicity Q demo either.
Gonna have to go with Xpri.
Not that that's a bad thing... just wished Avid offered a product in the arena I'm lookin' in.
If I knew they were workin on it, I could hold off until April but not knowing makes me wanna go ahead and move forward.
Otta be a fun year.
 
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