What is this camera "flare" effect?

[epiktim]

Can someone give me the generic effect name, or a link to purchase, THIS effect?

http://vimeo.com/14039353

and

http://www.youtube.com/watch?v=Pjq9VbAFAec


(I realize these aren't the same exact effect, but they are visually similar).

 

[bang]

fake anamorphic flares in after effects on both videos, but mixed with other simple bookeh/flares
i guess

 

[epiktim]

Could you link me to a place I can look into purchasing them?

 

[handsome pete]

Look into Knoll Light Factory or Video Copilot's Optical Flares

 

[bang]

http://www.videocopilot.net/products/opticalflares/
http://www.redgiantsoftware.com/products/all/knoll-light-factory/