Nektonic
Veteran
The question is, can you do both? Or are you better served sticking to one of these demographics?
Personally, I feel like I'm kinda in the middle. I strive for cinematic but at the same time, most of my clients want unobtrusiveness so it is a balancing act. My feeling on the topic is whether you're working with an assistant, a small crew, or going solo; I think you can balance both. There are times when you might have to leave the 35mm adapter at home but you can still do a cinematic shooting style. When I think of cinema, I don't automatically say "gee, its all about cranes, dollies, 35mm lenses, and steadicams".
In terms of cinematic in relation to weddings it is: a vision, a personal shooting style, comfort through experience, being prepared, alert, and inspired by the moments as they come, as well as a strong knowledge of storytelling through images. It's also the way you shoot, use natural light combined with your own lighting, as well as the way you edit. And we all know a lot can be done in post in terms of color correction and grading. For weddings it is also how you interact with the client and their guests.
Look at the original Star Wars trilogy. It is primarily static shots. Sure they used a dolly, steadicam, or crane here and there, but it still works without all that stuff too.
Sure some brides want all the bells and whistles and can afford a two or three camera shoot with three videographers/cinematographers, while others want a nice looking video but are working within a lower budget. Of course, some people are turned off by all the equipment and want a more traditional coverage. Nothing wrong with that. I don't see why there seems to be such a battle brewing in the wedding video industry between the traditionalists and what I call the cinematists. There will always be new trends in this field, some of which I personally feel are tacky and cheesy, but sometimes you just have to give the customer what they want while bending your artistic vision a bit.
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