LightningFilms
Active member
With my upcoming feature "Repetition of Change" due out in April, we decided we would start a "viral campaign" to build questions and mystery prior to the release.
So far so good, I posted three videos on YouTube under an alias that ties into the story and had my actors create MySpace pages for the characters. Sure enough, must be doing something right because the movie site was averaging around 100 hits per day, yesturday we hit 400+ hits. Like another dvx user once told me, "viral marketing is like a growing snowball" If anyone is looking for a unique way to advertise, maybe the "viral" thing isn't so far out of reach.
YouTube Leaks:
http://youtube.com/results?search_query=everest+pharmaceuticals
www.myspace.com/sean_adler
www.myspace.com/samantha_debano
Check out the official site for behind the scenes and rehearsal stills.
So far so good, I posted three videos on YouTube under an alias that ties into the story and had my actors create MySpace pages for the characters. Sure enough, must be doing something right because the movie site was averaging around 100 hits per day, yesturday we hit 400+ hits. Like another dvx user once told me, "viral marketing is like a growing snowball" If anyone is looking for a unique way to advertise, maybe the "viral" thing isn't so far out of reach.
YouTube Leaks:
http://youtube.com/results?search_query=everest+pharmaceuticals
www.myspace.com/sean_adler
www.myspace.com/samantha_debano
Check out the official site for behind the scenes and rehearsal stills.
