Hello,
Having done a few projects for free, we're finally setting up a small promotional video production shop.
One of the things I'd like to cite to our prospective clients (small/medium-sized firms or not-for-profits looking to communicate better or more widely) are statistics that 'prove' the effectiveness of video vs. print (or other) advertising.
A lot of sites from similar firms quote a virtually identical litany of stats, but almost none of them are credited. I've included one such URL here:
http://www.newtonproductions.ca/videobenefits.htm
Does anyone know where to find reliable stats on the effectiveness of video for marketing? Thanks!
catalyst
Having done a few projects for free, we're finally setting up a small promotional video production shop.
One of the things I'd like to cite to our prospective clients (small/medium-sized firms or not-for-profits looking to communicate better or more widely) are statistics that 'prove' the effectiveness of video vs. print (or other) advertising.
A lot of sites from similar firms quote a virtually identical litany of stats, but almost none of them are credited. I've included one such URL here:
http://www.newtonproductions.ca/videobenefits.htm
Does anyone know where to find reliable stats on the effectiveness of video for marketing? Thanks!
catalyst