Video Demonstration: H.264 AVC vs H.265 HEVC (4K/60fps @ 10 Mbps)

S

Steve Castle

Well-known member
Given the relatively low bandwidth requirements, 4K delivery becomes feasible with HEVC. Currently, average US badwidth speed is 6.7 Mbps as of 2012, meaning 4K at 60fps is likely not feasible at the quality shown for most US homes. As this video was shown for the Japanese audience, where the average household bandwidth is above 10 Mbps, there obviously is room to tweak these settings to match different markets with different bandwidth bottlenecks (60 fps for instance is probably not necessary).

It should also increase quality and lower bandwidth for HD as well. Docomo, the Japanese phone company that is doing this demo, currently delivers SD video (640x480 at 30 fps) using 1.3 Mbps on its mobile video service using H.264, with HEVC this will be reduced down to 0.65 Mbps for the same quality video. 1 Mbps will be used for 720p video with HEVC.

 
Thanks for the link.

As one who delivers products and has to know they work for people, I do not know what to think of this. Sure improvements are great but my jaded view is it is just more mud to further cloud up the water. How long until any of this is standardized? It took a long time to get Flash everywhere and now we can't use Flash. The video community was so excited about Blu-ray and they took so long fighting and overpricing that the consumer pretty much missed Blu-ray. Then you have the issue of the lowest common denominator of cell phone video...

With so much still being delivered on DVD, I just can't get excited about resolution anymore. 720p/1080p is enough outside of movie production imho.
 
Bassman2003 said:
The video community was so excited about Blu-ray and they took so long fighting and overpricing that the consumer pretty much missed Blu-ray.
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Where do you get this idea? Blu-ray is not nearly the success that DVD was, but DVD had a lot more going for it as an upgrade for home video consumption over VHS than Blu-ray does over DVD, but despite that, everything I've heard points to it selling very well.

And my own personal experiences at Best Buy and Fry's, I always see people with stacks of Blu-rays buying movies, rarely DVD.
 
Gary Huff said:
Where do you get this idea? Blu-ray is not nearly the success that DVD was, but DVD had a lot more going for it as an upgrade for home video consumption over VHS than Blu-ray does over DVD, but despite that, everything I've heard points to it selling very well.

And my own personal experiences at Best Buy and Fry's, I always see people with stacks of Blu-rays buying movies, rarely DVD.
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Blu-ray flopped in comparison to DVD. He is spot on about the community being excited about Blu-Ray but it never paid off, players and burners were too expensive. I still haven't burned a single Blu-Ray disc, or owned a player. I've probably burned around a thousand DVD's, and every now and then they might still be requested at my work (and we always do things in Full HD so Blu-Ray would be feasible).
 
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High1ander said:
Blu-ray flopped in comparison to DVD.
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In comparison to DVD the Canon 5D II was a flop. Pretty much everything is a flop compared to the uber success of DVD. XDCam EX is nowhere near as popular as BetacamSP, does that mean Sony messed up? Nope, it means the times have changed & we'll never see another Betacam SP, or DVD.

I think the Blu-Ray has been successful, but I think I had reasonable expectations. 10 years ago, DVD was a great delivery method for video to clients. Today it is the web.

If you want to buy your kid a copy of the Ultimate Twlight box set, Blu-ray still has a profitable market.
 
High1ander said:
Blu-ray flopped in comparison to DVD. He is spot on about the community being excited about Blu-Ray but it never paid off, players and burners were too expensive.
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My first DVD player was $350. What was that about "too expensive"?

I still haven't burned a single Blu-Ray disc, or owned a player.
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I have burned a ton and all of my personal movie collection is on Blu-ray with the exception of two catalog titles that could use a better mastering job (Robocop and Conan the Barbarian)

I've probably burned around a thousand DVD's, and every now and then they might still be requested at my work (and we always do things in Full HD so Blu-Ray would be feasible).
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I don't think that specific case really speaks to whether or not Blu-ray was a success. By the time BR was economically feasible to burn for clients, online delivery was faster and easier. That said, I burn Blu-ray discs of material for theatrical showings.
 
That seems to be our only real usage, personal use and theatrical.

Three of the last four projects I've completed the clients insisted on commercial DVD duplication for distribution.

I'm actually burning the first Blu-ray in a while for the theatrical premiere (one cinema) of my most recent short next week.
 
The problem is that when companies have training videos their computers lack Blu-Ray drives and companies consider the purchase of these devices an extravagance. A high definition Data DVD can play on a computers regular DVD drive.
 
High1ander said:
Blu-ray flopped in comparison to DVD.
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That's like saying if you aren't Michael Jordan or Larry Bird you suck at basketball. With regards to price, first gen DVD players were around a grand and I remember when CD blanks were more expensive than Blu-ray blanks are today. Everything starts out expensive and gets cheaper over time.

DVD had the good fortune of landing in the marketplace at the perfect time where as Blu-ray landed when the marketplace was fracturing and anyone that thought Blu-ray would put the same numbers, or better, compared to DVD was dreaming.


-Andrew
 
The leap from VHS to DVD was from 'Poor' to 'Average'.

The general public could easily see that on their home displays and wanted it.

The leap from DVD to Blu Ray was from 'Average' to 'Excellent'.

The numbers are fewer that would voluntarily seek out above average, or *above passable, when at a cost. (this is the case in any arena)

I am fortunate to have a sound calibrated home theater... and simply put: on this sound system and 130" screen, there is no comparison. Blu ray is like an original 35mm opening night print. I love it.
DVDs seriously muddy up the sound and image, and just don't hold up in this setting. But - on a small flat screen with built in stereo, it is easier to see why Bluray offers a limited value over DVD.
 
Anyway it would be nice if Blu-Ray came with a bonus 4K copy of the movie so that my collection would be future proof even if it took me ten years to play back the footage.
 
Sage said:
The leap from VHS to DVD was from 'Poor' to 'Average'.

The general public could easily see that on their home displays and wanted it.
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Not just that but also playback location flexibility (computer, portable player, living room, etc.,), bonus features, easier navigation (no more hunting via FF/REW) and that fact that it was something sexy and new. Physically VHS players and tapes just look archaic compared to disc-based players and media.


-Andrew
 
Gary Huff said:
Where do you get this idea? Blu-ray is not nearly the success that DVD was, but DVD had a lot more going for it as an upgrade for home video consumption over VHS than Blu-ray does over DVD, but despite that, everything I've heard points to it selling very well.

And my own personal experiences at Best Buy and Fry's, I always see people with stacks of Blu-rays buying movies, rarely DVD.
Click to expand...

I get this from my company's live show sales data since I moved to high definition. Blu-ray in all of its glory only accounts for 10-15% of total sales. DVD is still mopping up the floor. People I speak with just are not "tuned in" to Blu-ray. They think of it as something far off that pointy headed people use. I joke but there is a lot of apathy towards the format. Which leads me back to what I posted about h.265 Basically who cares? People watching content on their phones are now going to be the decision makers for the industry? I say this because we have the superior delivery quality format (Blu-ray) and the majority of folks choose their cell phone or YouTube instead.

If the industry would have come down from their horse and priced it in the same ballpark as DVD folks would have come home with a Blu-ray along with their shiny new HD television over the past 6 years. Instead they just came home with the television.
 
Bassman2003 said:
People watching content on their phones are now going to be the decision makers for the industry? I say this because we have the superior delivery quality format (Blu-ray) and the majority of folks choose their cell phone or YouTube instead.
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But it's not like people are returning to DVXs or shooting in Standard Definition again. Why would that be?
 
What we need is a high definition police force. Too many people spend thousands of dollars on a new high definition television only to watch blurry standard definition video. But no one wants to do the dirty work. It is socially unacceptable to tell a person his new thousand dollar flat screen looks like crap because he refuses to buy a 10 dollar HDMI cable or refuses to scan the high definition channels he can get over the air for free.
 
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