Video content/advertising facts/studies

[DevonH]

Hey All,
I'm tossing a small "quick facts" section onto my website in order to give visitors some general information about the impact of video advertising on audiences (how it affects buying rates, average watch times, etc.). I've found a few studies from lesser known sources, but I'd love to find some more conclusive and valid studies to pull data from. Would anyone have some they've come across recently?

Thanks

 

[adamrahn]

I'm working on a somewhat similar report right now. What I've found thus far is linked below - my biggest issue (coming from an academic background) is the lack of resources/references/bibliographies on most blog posts/reports, and as such, it's hard to track down the official studies that were done. Some of the pages below are absolutely useless as far as that goes, but they can provide a basis for a search to find the good stuff. I do know that Forrester has done a few major studies that you can find PDFs of if you search around - those have been immensely helpful for me. Hope some of this helps!

Best,
Adam

http://i.marketingprofs.com/assets/images/daily-chirp/2012StateofOnlineVideo-989.jpg

http://www.wordtracker.com/academy/video-for-seo

http://themarketingtrends.com/?p=395

http://blogs.forrester.com/darika_ahrens/12-05-09-boost_your_content_ecosystem_with_video

http://blogs.forrester.com/michael_...ion_will_regularly_watch_online_video_by_2017

http://blogs.forrester.com/interactive_marketing/2009/01/the-easiest-way.html

http://pewinternet.org/Reports/2012/Online-Pictures.aspx

http://onemarketmedia.com/blog/2012/04/corporate-video-production-what-works-today-and-why/

http://socialmediatoday.com/robert-...e-deals?utm_source=dlvr.it&utm_medium=twitter

http://www.warroominc.com/blog/payoff-for-online-marketing-video/

http://www.brainshark.com/ideas-blo...vember/online-video-trends-b2b-marketers.aspx

http://shmuelhoffmansblog.com/2012/07/29/why-you-should-be-using-video-marketing/