Very smooth
- Thread starter pookie_old
- Start date
Kirk Gillock
Rebel with a cause
Very smooth indeed.
It would be interesting if someone on this site tried to mimic that effect. So whose going to do it? Not me! I still think it's magic.
It would be interesting if someone on this site tried to mimic that effect. So whose going to do it? Not me! I still think it's magic.
thisiswells
Retired
it's amazing how little a "quarter million dollars" will buy these days !
Sirius_Doggy
Veteran
I have a friend obsessed with these HP spots right now. He's trying to duplicate the look. I'll post if he ever comes up with anything not embarrising.
nullphonic
Well-known member
thisiswells said:
Are you kidding? Did that spot actually cost $250,000.00
I mean, it's very cool but not 250K cool....damn. Two shots plus CG, maybe I'm being totally naive and it's some sort of new school "Matrix bullet time" like wierdness (remember the bullet time thing blew everyone away and it was a real trick, now it's old-hat).
DBoz699
Veteran
That effect is madddd easy..iduno wat u guys are talking about.
all you need is a really good motion tracker and something to capture images with...once u get that...its pretty much ABC basics..if you know how use motion tracking and all that stuff.
i think 250k is a taddd much for somethin like that...you could jus sit in ur living room and do that kinda stuff...all that money...well..most of it...wasted...man..if i had 250k dollars...omg..id go buy the hottest stripper and then a new DVX. haha
all you need is a really good motion tracker and something to capture images with...once u get that...its pretty much ABC basics..if you know how use motion tracking and all that stuff.
i think 250k is a taddd much for somethin like that...you could jus sit in ur living room and do that kinda stuff...all that money...well..most of it...wasted...man..if i had 250k dollars...omg..id go buy the hottest stripper and then a new DVX. haha
monte
Bag of Douche
thisiswells said:
You think the total cost of this spot along with art direction and all that was that low end? Comon its HP think big
You know theres atleast 35 people on set, plus equipment rental, film, telecining, post, music, paying the ad agency to put all these people in the same room, talent, catering, transportation etc etc etc
Also the actual effect isn't as simple as some people are saying "All you need is a good motion tracker" etc etc. Now I would think (this is just hearsay and speculation) that doing all that motion tracking leaves you with a pretty flat image, then you rotate it and so on. still it looks like ****. Why? Because it doesn't have the radiosity that pictures react to light sources. That's where it gets really complex, getting it to look like picture material rather than just a rotoed screen grab thats being tracked on a white picture frame.
Kirk Gillock
Rebel with a cause
I just did a test using After Effects and the results were ok. Nothing were posting. Adding the commercial music sure helps, a lot. The music adds to the illusion more. 
I'm going to keep experimenting with it.
I'm going to keep experimenting with it.
jpbankesmercer
Director Mod
Monte, your right man.
Would it be best to track the motion first and then stick on the light source or could you do it all in Lightwave? Or best in Ae?
Jp
Would it be best to track the motion first and then stick on the light source or could you do it all in Lightwave? Or best in Ae?
Jp
.
.
This is a deceptively complex post-processing demonstration.
Monte is right; the images on the cards are changing reflectivity as the guy waves them around. Now, it is definately Corner Pin and motion tracking, but reflectivity on the cards has been added. Note how when Francois first puts the card behind his head, there is a slight shadow on the card from his head!
This is a set. The 'windows' on the left give a suggestion of a light source which is 'reflected' on the cards. I say it is a set for two reasons: the plants in the window look plastic, and if I were doing the post processing, I would want a consistent light environment with which to work.
Finally, the shot that probably cost more to do that all the rest is when he puts the card on the table, and a printer is left behind. Note that when he pulls his hand away, there is a reflection of a finger briefly on the left side of the printer, which was of course added later. Either the printer was already there and he framed the card around it, or it wasn't there and they are compositing in a printer. I suspect the second option is easier to do.
So, any of you special effects wizards who want to tackle this one, go ahead: you have a number of effects you've got to do to truly emulate this clip.
.
This is a deceptively complex post-processing demonstration.
Monte is right; the images on the cards are changing reflectivity as the guy waves them around. Now, it is definately Corner Pin and motion tracking, but reflectivity on the cards has been added. Note how when Francois first puts the card behind his head, there is a slight shadow on the card from his head!
This is a set. The 'windows' on the left give a suggestion of a light source which is 'reflected' on the cards. I say it is a set for two reasons: the plants in the window look plastic, and if I were doing the post processing, I would want a consistent light environment with which to work.
Finally, the shot that probably cost more to do that all the rest is when he puts the card on the table, and a printer is left behind. Note that when he pulls his hand away, there is a reflection of a finger briefly on the left side of the printer, which was of course added later. Either the printer was already there and he framed the card around it, or it wasn't there and they are compositing in a printer. I suspect the second option is easier to do.
So, any of you special effects wizards who want to tackle this one, go ahead: you have a number of effects you've got to do to truly emulate this clip.
DBoz699
Veteran
I found a mistake in the video!
go to second 18..and look at the frame in his right hand...when he takes it away from his face and its put towarsd the ground....its hollow again...but then when he gets up...its whole..and has a blurred picture in there....jus thought any of you should know..it might find the answer to the misterious shadows and light reflections....and the picture isnt of him...its like of a field or something...
EDIT: check dis out
http://www.hp.com/hpinfo/newsroom/hpads/you/photography/#picturebook
scroll to the bottom..and they tell you what programs they used for their commercials.
go to second 18..and look at the frame in his right hand...when he takes it away from his face and its put towarsd the ground....its hollow again...but then when he gets up...its whole..and has a blurred picture in there....jus thought any of you should know..it might find the answer to the misterious shadows and light reflections....and the picture isnt of him...its like of a field or something...
EDIT: check dis out
http://www.hp.com/hpinfo/newsroom/hpads/you/photography/#picturebook
scroll to the bottom..and they tell you what programs they used for their commercials.