Using words like Media, Entertainment, Works etc. after the name of company?

S

SMSabir

Member
I want to register my company and I have been suggested to use words like WORKS, MEDIA, ENTERTAINMENT etc. after the name of the company so the people can have the idea about its area of work.


Personally I am not a big fan though I also see some logic in using such words.


Please advice on this matter. Thanks.
 
I don't like tags either. I also don't like primary names that indicated anything. I like something that doesn't say anything or mean anything in particular. Although these companies officially have some tag in their name, they run with a generic name that means nothing. Universal, 20th Century, Paramount. You know they make movies. But if you came from Mars, you wouldn't know what they do.

Besides what does Media, Works, or Entertainment tell you. For all I know Media is paint, Works is an ironworker, and Entertainment is an escort service.

Adding Pictures or Films etc isn't going to make or break your company. You're either good and people will hear about you or you stink and no name will save you. .
 
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A lot of companies actually have those descriptors in their official names even if they don't use them in their logo. Like Paramount is Paramount Pictures Corporation. I've always liked the ones that "Heavy Industries" as the descriptor. Yeah, you should totally go with that!
 
SMSabir said:
Personally I am not a big fan
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You don't need them. If your sense of taste rejects the clutter of them, I say go with your taste. You'll have to live with your company's name day after day.

People will quickly figure out what your company is about by the context.
- your website
- you hand them a business card
- a friend tells them about you

They're not looking through a plain white list of all companies in the world when they find your name. There will be context.
 
Red Hour, Bad Robot, Oscilloscope Laboratories, Playtone, A24, Village Roadshow, A Band Apart, Trigger Street, Thunder Road, Worldwide Pants, Working Title, American Zoetrope, Industrial Light + Magic, Alpha Sonic...
 
Super awesome, thank you so very much guys I really appreciate this.

I have registered a website called JESTER'S BOX (www.JestersBox.com - not functional at the moment) and was thinking to also register the same domain with words like Works or Media etc. along with proper company registration but deep down I felt that the name of my company is sufficient enough to give the intelligent people an idea that the company is all about creativity.

Jester or Joker, someone who is seen as stupid in funny manner though in reality a very intelligent and creative person who is always entertaining people while pretending to be silly and pulling tricks on them, his box always full of his tools and gadgets to amuse people.

So after going through all the comments I strongly feel that I got a very good name of my one person company "Jester's Box".

Thanks again guys :)
 
Paul F said:
I don't like tags either. I also don't like primary names that indicated anything. I like something that doesn't say anything or mean anything in particular. Although these companies officially have some tag in their name, they run with a generic name that means nothing. Universal, 20th Century, Paramount. You know they make movies. But if you came from Mars, you wouldn't know what they do.
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Universal is Universal Studios Inc. 20th Century was originally 20th Century-Fox Films. Paramount is Paramount Pictures Corporation.

Once these companies became huge household names, then they were able to stand on shortened names.

For a new company just starting out -- one that no one knows anything about -- if you don't put into the name of the company what it DOES, then you have to spend extra time and money on advertising what it does. Once you're successful enough, then you can remove the 'Media' or 'Entertainment' or whatever if you want to.

Domino's Pizza can afford to call itself just "Domino's" now -- they are well established. But if a store front opened up with just "Domino's" on the sign, and a logo of a domino, with nothing else to describe what product or service it supplies, most people wouldn't stop in just to find out. In fact, when I worked at Domino's Pizza some years ago, we weren't allowed to ever refer to it as just "Domino's" because of confusion with the Domino Sugar brand -- whenever we answered the phone or welcomed a customer in, it was always "Domino's Pizza", never just "Domino's".

Besides what does Media, Works, or Entertainment tell you. For all I know Media is paint, Works is an ironworker, and Entertainment is an escort service.
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But you know it's not a bakery or a sheetrock hanging contractor or a doctor's office or a thousand or more other things.

Adding Pictures or Films etc isn't going to make or break your company. You're either good and people will hear about you or you stink and no name will save you. .
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If you're going to depend on people "hearing about you" in order to grow your business, then you'll be lucky if you grow at all. Why wouldn't you want to maximize your chances of bringing in customers?

Just my opinion.

David W. Richardson
Chapel Grove Films
Celtic Cross Films
Bliss Video Productions
 
bill totolo said:
Red Hour, Bad Robot, Oscilloscope Laboratories, Playtone, A24, Village Roadshow, A Band Apart, Trigger Street, Thunder Road, Worldwide Pants, Working Title, American Zoetrope, Industrial Light + Magic, Alpha Sonic...
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To a point previously made, words like entertainment, productions, films, pictures, etc., are in the full names of almost every company you listed (ex. Playtone is Playtone Entertainment, Trigger Street is Trigger Street Productions, etc.,)

Who you are and who your target demographic is both play a roll in your branding. If you are an unknown and you are mainly a consumer facing company then being obtuse with the company name will probably put you at a disadvantage to the competition. If you are famous (even 'just' industry famous) and most of what you do is business to business then its easier to have a more creative/out there business name in part because people are probably going to be referencing you by name anyway (ex. David Letterman's company Worldwide Pants, Tom Hanks' company Playtone, etc.,).


-Andrew
 
...or they're trying to show that they're a creative company that doesn't have to conform.
My favorite name in this group is The Wexley School for Girls. It's an ad agency in case you're wondering. Which you probably were.
 
combatentropy said:
If you're talking about a storefront, then yes, that is one place you need a suffix.
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It's no different with a production business. If you're not already a household name -- which most of us aren't -- and your company name/logo doesn't reflect what you do, then you're going to have to spend time and money to advertise and let people know what it is you do. You give yourself an advantage in promoting your business if the name contains information about the service(s) you provide. It's simple Marketing 101.
 
i dunno. im the worst businessman ever so take this for what its worth but i think we find out clients differently than many other folks so traditional marketing wisdom doesnt work or apply much of the time. if someone google searches "videographer [city]", i would think ones site would come up regardless of company name, probably cause of other text on the web page ("specializing in corporate video" etc.).

if you network/get referrals, name doenst matter at all, cause your info is getting directly into someone's hands.

this style of advetising makes more sense for catching the attention of people who AREN'T actively looking for production services...THEN it might be helpful to know just what the hell it is you do. storefront (bad idea anyway...theft?), graphics on vehicle (same?), maybe biz cards or literature you leave lying around at places.

but in my experience most of our work comes from referrals/networking and web searches.
 
Josh Bass said:
i dunno. im the worst businessman ever so take this for what its worth but i think we find out clients differently than many other folks so traditional marketing wisdom doesnt work or apply much of the time. if someone google searches "videographer [city]", i would think ones site would come up regardless of company name, probably cause of other text on the web page ("specializing in corporate video" etc.).

if you network/get referrals, name doenst matter at all, cause your info is getting directly into someone's hands.

this style of advetising makes more sense for catching the attention of people who AREN'T actively looking for production services...THEN it might be helpful to know just what the hell it is you do. storefront (bad idea anyway...theft?), graphics on vehicle (same?), maybe biz cards or literature you leave lying around at places.

but in my experience most of our work comes from referrals/networking and web searches.
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Fair enough. But if putting "Media" or "Production" in your name, your logo, and on your business cards, stationery, vehicle graphics, etc. helps you get MORE business, why isn't that a good thing to do? Maybe it will only get you a few more customers than otherwise, but those few may be your higher paying customers, and their referrals may grow your business exponentially. Can we really afford to NOT use every possible available avenue to reach customers with the basic information of who we are, what we do, and how to contact us?
 
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