QUESTION ON STILLS/VIDEO LICENSING RATE FOR CABLE TV SHOW:
Hi,
A production company wants to license my photos and video footage of a courtroom trial for an episode of a business-reality series on CNBC.
Licensing request is: “All media/worldwide/perpetuity with in-context promo. Non theatrical.”
The production company decided they wanted to license 90 seconds of footage from 25 clips I sent them(not sure which clips needed). They are asking for my rate for "All Media, Worldwide, in Perpetuity". They said footage varies but usually it's around $30 a second. We want to be fair but also want you to be aware of our typical rates/budget."
Is it standard practice to license a clip up to 10 seconds (with additional fee for additional seconds) instead of calculating the amount of seconds they want from 25 clips? What do you usually charge to license footage based on 10 seconds? What is the best strategy to avoid the in perpetuity requirement for a TV show or is this the best option: "all rights in perpetuity in *original context*" with additional language excluding any use outside of the original broadcast without prior, written authorization." Thanks
Several of the video clips(20s-1min clips) are exclusive.
- How do you respond to “all media” requests: do you ask for specific usage for the episode or multiply the licensing fee for “all media”?
- How would you charge for usage in the episode and in-context promo? Separately or as a package for each still/video?
- Do I need any special rights clearances for airing on a cable network show?
- Has anyone licensed video/stills using a quote pack rates(listed below in FQ7 section)? Is that a reasonable package deal that will fit cable tv show budget?
Below are a range of licensing rates. Have you licensed stills/video to cable show and would your pricing be similar to these rates? Any tips or advice on licensing to cable tv show would be appreciated.
Fotoquote 7(FQ7) and Getty rates:
Still Image Licensing Rates:
FQ7: $3451 For perpetual/worldwide distribution
Getty: $565 perpetual/worldwide (one time usage)
Still Image Promo Licensing Rates:
FQ7: $1119-1399 (1 year), $1600-$2001(5 years)
Getty: $1150-1915 for on-air promo for one picture for one year on broadcast TV
Video Footage Licensing Rates:
FQ7: $1544 for body of film for worldwide usage. 10 second clip,
$4294 if used in the title sequence for one season
Getty: $1600 for perpetual worldwide distribution for Film/TV/Other - TV & Other Entertainment Content
Video Footage Promo Licensing Rates:
FQ7 TV Promo.Footage $3124 for 1 year national distribution
Video or film footage use for promoting a television program that is broadcast (network or cable) or on the Internet.
Getty: $1600-4650
Use in direct response TV commercials / infomercials and on-air promos. Rights for the duration of the project, not to exceed the license duration term. Excludes feature film trailers and internet use.
Below are detailed rates from FQ7 and Getty:
FQ7 STILL IMAGE LICENSING RATES:
Film.Documentary.Cable licensing fee for unlimited license duration & world distribution is $3451.
FQ7 STILL IMAGE LICENSING PROMO RATES
TV.On Air Promotion Broadcast.Stills:
1 year: $1119(minor element), $1399(major)
5 years: $1600(minor element), $2001 (major element)
This is promotional use for network or cable broadcast programming. Station ID messages or bumpers e.g. For advertising or promotional use that is not tied to the network or cable programming see the TV.Advertising or TV.Infomercial uses.
FQ7 VIDEO RATE:
TV.Show.Footage $1544 for body of film for worldwide usage. 10 second clip,
$4294 if used in the title sequence for one season
License Duration: An unlimited time
Placement: Body of Film
Distribution: Worldwide
Video or film footage use in a TV show that is broadcast (network or cable). Usage does not include promotional or theatrical distribution.
(Some agencies charge a flat 50% re-use fee if the same clip is used more than once in a program.)
FQ7 VIDEO PROMO RATES:
TV Promo.Footage $3124 for 1 year national distribution
Media: TV Promo.Footage License Duration: 1 Year Distribution: National
Video or film footage use for promoting a television program that is broadcast (network or cable) or on the Internet.
FQ7 QUOTE PACK RATES:
$18848
Media: Advertising.TV, Broadcast, Film, Internet License Duration: 1 Year
Quote Pack: Quote Pack
Use in any broadcast media including the Internet, television, film video or theatrical productions within the license duration selected.
$13152
Media: Advertising.All Media.Footage License Duration: An unlimited time Distribution: Worldwide
GETTY STILL IMAGE LICENSING RATE:
Getty price for stills usage is $565 for:
Film, video and TV programs
Format: Scripted Programming
1 episode
Distribution: All media
Duration: Perpetual distribution
Usage covers: Design element edited within the body of any scripted series/episodics, mini-series, tv movies (Examples include: sitcom, drama, comedy and sketch comedy programs). This license is for one time use only.
Getty price for on-air promo for one picture for one year on broadcast TV is $1150:
Film, video and TV programs
Format: Promotional - On air promo
Usage covers: Any on air ad promoting the network, particular program or both. Non-programming, intended for promotional purpose. This license is for one time use only, for broadcast TV.
Getty price for on-air promo for one picture for one year on all media is $1915:
Use: Film, video and TV programs
Format: Promotional - All media promo
This use covers: Any on air or online ad promoting the network, a particular program or special or both. Non-programming, intended for promotional purpose. This license is for one time use only, for broadcast TV and web or mobile.
GETTY VIDEO RATE:
$750 (Perpetual)
Media: Film, TV and other content uses | Media: Film/TV/Other - Documentary/News/Editorial/Educational
Use in one production or program. Not intended for commercial or promotional purposes. This license includes the right to distribute the production in its final form in all media now known or hereafter devised throughout the world in perpetuity.
Examples: Long form TV and DVD documentaries, Educational programming, News programming
$1600 Media: Film, TV and other content uses | Media: Film/TV/Other - TV & Other Entertainment Content
Use in one entertainment project other than a feature film or documentary. This license includes the right to distribute the project in its final form in all media now known or hereafter devised throughout the world in perpetuity.
Duration: Perpetual distribution
Examples: TV Programs, DVD and bonus features, Music videos, Short films
GETTY VIDEO PROMO RATES:
$1600
Advertising: Direct response and on-air promos | Advertising: Direct Response/On Air Promos - Worldwide
Use in direct response TV commercials / infomercials and on-air promos. Rights for the duration of the project, not to exceed the license duration term. Excludes feature film trailers and internet use. Duration: Up to 1 year
Examples: Direct response TV commercials, Infomercials, On-air promos
$3000
Advertising: TV broadcast and cable | Advertising: TV/Cable (US) - Large Market
Use in an advertisement or promotion targeting up to 3 million households in a single country. Rights for the duration of your designated project, not to the license duration term. Excludes feature film and internet use.Duration: Up to 1 year. Examples: TV commercials
$4650
Advertising: TV broadcast and cable | Advertising: TV/Cable (US) - Worldwide
Use in an advertisement or promotion targeting global distribution. Worldwide rights for the duration of your designated project, not to exceed the license duration term. Excludes feature film and internet use.
Duration: Up to 1 year
Examples: TV commercials, Network promotions
Hi,
A production company wants to license my photos and video footage of a courtroom trial for an episode of a business-reality series on CNBC.
Licensing request is: “All media/worldwide/perpetuity with in-context promo. Non theatrical.”
The production company decided they wanted to license 90 seconds of footage from 25 clips I sent them(not sure which clips needed). They are asking for my rate for "All Media, Worldwide, in Perpetuity". They said footage varies but usually it's around $30 a second. We want to be fair but also want you to be aware of our typical rates/budget."
Is it standard practice to license a clip up to 10 seconds (with additional fee for additional seconds) instead of calculating the amount of seconds they want from 25 clips? What do you usually charge to license footage based on 10 seconds? What is the best strategy to avoid the in perpetuity requirement for a TV show or is this the best option: "all rights in perpetuity in *original context*" with additional language excluding any use outside of the original broadcast without prior, written authorization." Thanks
Several of the video clips(20s-1min clips) are exclusive.
- How do you respond to “all media” requests: do you ask for specific usage for the episode or multiply the licensing fee for “all media”?
- How would you charge for usage in the episode and in-context promo? Separately or as a package for each still/video?
- Do I need any special rights clearances for airing on a cable network show?
- Has anyone licensed video/stills using a quote pack rates(listed below in FQ7 section)? Is that a reasonable package deal that will fit cable tv show budget?
Below are a range of licensing rates. Have you licensed stills/video to cable show and would your pricing be similar to these rates? Any tips or advice on licensing to cable tv show would be appreciated.
Fotoquote 7(FQ7) and Getty rates:
Still Image Licensing Rates:
FQ7: $3451 For perpetual/worldwide distribution
Getty: $565 perpetual/worldwide (one time usage)
Still Image Promo Licensing Rates:
FQ7: $1119-1399 (1 year), $1600-$2001(5 years)
Getty: $1150-1915 for on-air promo for one picture for one year on broadcast TV
Video Footage Licensing Rates:
FQ7: $1544 for body of film for worldwide usage. 10 second clip,
$4294 if used in the title sequence for one season
Getty: $1600 for perpetual worldwide distribution for Film/TV/Other - TV & Other Entertainment Content
Video Footage Promo Licensing Rates:
FQ7 TV Promo.Footage $3124 for 1 year national distribution
Video or film footage use for promoting a television program that is broadcast (network or cable) or on the Internet.
Getty: $1600-4650
Use in direct response TV commercials / infomercials and on-air promos. Rights for the duration of the project, not to exceed the license duration term. Excludes feature film trailers and internet use.
Below are detailed rates from FQ7 and Getty:
FQ7 STILL IMAGE LICENSING RATES:
Film.Documentary.Cable licensing fee for unlimited license duration & world distribution is $3451.
FQ7 STILL IMAGE LICENSING PROMO RATES
TV.On Air Promotion Broadcast.Stills:
1 year: $1119(minor element), $1399(major)
5 years: $1600(minor element), $2001 (major element)
This is promotional use for network or cable broadcast programming. Station ID messages or bumpers e.g. For advertising or promotional use that is not tied to the network or cable programming see the TV.Advertising or TV.Infomercial uses.
FQ7 VIDEO RATE:
TV.Show.Footage $1544 for body of film for worldwide usage. 10 second clip,
$4294 if used in the title sequence for one season
License Duration: An unlimited time
Placement: Body of Film
Distribution: Worldwide
Video or film footage use in a TV show that is broadcast (network or cable). Usage does not include promotional or theatrical distribution.
(Some agencies charge a flat 50% re-use fee if the same clip is used more than once in a program.)
FQ7 VIDEO PROMO RATES:
TV Promo.Footage $3124 for 1 year national distribution
Media: TV Promo.Footage License Duration: 1 Year Distribution: National
Video or film footage use for promoting a television program that is broadcast (network or cable) or on the Internet.
FQ7 QUOTE PACK RATES:
$18848
Media: Advertising.TV, Broadcast, Film, Internet License Duration: 1 Year
Quote Pack: Quote Pack
Use in any broadcast media including the Internet, television, film video or theatrical productions within the license duration selected.
$13152
Media: Advertising.All Media.Footage License Duration: An unlimited time Distribution: Worldwide
GETTY STILL IMAGE LICENSING RATE:
Getty price for stills usage is $565 for:
Film, video and TV programs
Format: Scripted Programming
1 episode
Distribution: All media
Duration: Perpetual distribution
Usage covers: Design element edited within the body of any scripted series/episodics, mini-series, tv movies (Examples include: sitcom, drama, comedy and sketch comedy programs). This license is for one time use only.
Getty price for on-air promo for one picture for one year on broadcast TV is $1150:
Film, video and TV programs
Format: Promotional - On air promo
Usage covers: Any on air ad promoting the network, particular program or both. Non-programming, intended for promotional purpose. This license is for one time use only, for broadcast TV.
Getty price for on-air promo for one picture for one year on all media is $1915:
Use: Film, video and TV programs
Format: Promotional - All media promo
This use covers: Any on air or online ad promoting the network, a particular program or special or both. Non-programming, intended for promotional purpose. This license is for one time use only, for broadcast TV and web or mobile.
GETTY VIDEO RATE:
$750 (Perpetual)
Media: Film, TV and other content uses | Media: Film/TV/Other - Documentary/News/Editorial/Educational
Use in one production or program. Not intended for commercial or promotional purposes. This license includes the right to distribute the production in its final form in all media now known or hereafter devised throughout the world in perpetuity.
Examples: Long form TV and DVD documentaries, Educational programming, News programming
$1600 Media: Film, TV and other content uses | Media: Film/TV/Other - TV & Other Entertainment Content
Use in one entertainment project other than a feature film or documentary. This license includes the right to distribute the project in its final form in all media now known or hereafter devised throughout the world in perpetuity.
Duration: Perpetual distribution
Examples: TV Programs, DVD and bonus features, Music videos, Short films
GETTY VIDEO PROMO RATES:
$1600
Advertising: Direct response and on-air promos | Advertising: Direct Response/On Air Promos - Worldwide
Use in direct response TV commercials / infomercials and on-air promos. Rights for the duration of the project, not to exceed the license duration term. Excludes feature film trailers and internet use. Duration: Up to 1 year
Examples: Direct response TV commercials, Infomercials, On-air promos
$3000
Advertising: TV broadcast and cable | Advertising: TV/Cable (US) - Large Market
Use in an advertisement or promotion targeting up to 3 million households in a single country. Rights for the duration of your designated project, not to the license duration term. Excludes feature film and internet use.Duration: Up to 1 year. Examples: TV commercials
$4650
Advertising: TV broadcast and cable | Advertising: TV/Cable (US) - Worldwide
Use in an advertisement or promotion targeting global distribution. Worldwide rights for the duration of your designated project, not to exceed the license duration term. Excludes feature film and internet use.
Duration: Up to 1 year
Examples: TV commercials, Network promotions
