True emotion or genius marketing campaign?

[jkc123]

http://www.youtube.com/embed/XC_kZd5nSjw

Did you guys see this?

Interested to get your take.

 

[Gord.T]

It's not very often you see humbleness these days. Let alone honest emotion on camera.

True emotion or genius marketing? Could be both.

 

[WildTrackDave]

The last time I saw such honest tears on television was in this video...