Those "medifast" commercials are just plain weird.

Beauty is transient. I don't agree with them implying her previous looks were negative or even an issue. If she wanted to lose weight that's up to her but she shouldn't because she thinks there's something wrong with her.
In the end we all get old and all this beauty stuff goes out the window anyways concerning how we appear to younger people.

As I used to say, I'm not getting old, everyone else is getting younger.
 
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I love commercials and infomercials for makeover/beauty/diet products where they have the "after" testimonial from the husband where he basically says, "yeah, she was looking like the back of an elephant knee, but thanks to (beauty product), now i can stand to be in the same room with her without vomiting."
 
That was quite weird. I don't have a TV so this is my first time seeing it. I don't have a moral issue with the implication of her previous body type being an issue, because it seems that she thought it was an issue for her own sake. If you can't admit that you aren't happy with yourself as you are you can't change anything. They aren't saying that everyone should be skinnier, or that overweight people are outright wrong. They're just showing that she wanted to change, and found out that she could. My wife is actually working on her own weight loss issues now, although she wasn't all that overweight in the first place. She still wanted to change, and doing so is increasing her self confidence and making her feel healthier. I support this and am proud of her, but that doesn't mean I wasn't attracted to her before, even if she did kind of look like the back of an elephant's knee. It's just that now I can stand to be in the same room as her without vomiting.
 
The BTS was actually better than the commercials.

All beauty and health aside, first off the concept alone boggles me. Then the way it's done is just creepy. It's so serious and depressing and strange. At first I didn't realize what was happening... it was on in the background and I thought the girls were twins or something. Then when it struck me what was really happening, I couldn't look away. It was like slo mo train wreck as my mind wrapped around this poor overweight girl sitting in a room sobbing to an empty chair. I dunno.. just... weird...
 
Commercials took me for a loop too.... but the product works great (or it does for me). :thumbsup:
 
Cassius said:
...I don't have a moral issue with the implication of her previous body type being an issue, because it seems that she thought it was an issue for her own sake. If you can't admit that you aren't happy with yourself as you are you can't change anything. They aren't saying that everyone should be skinnier, or that overweight people are outright wrong. They're just showing that she wanted to change, and found out that she could. ...
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And that's fine but again why, on a broader scale, is she not happy with herslf, about her looks? Maybe because media wants her to feel that way, maybe to sell her a product?
And btw, people look the way they do, heavy or skinny. Being skinny does not make one good looking unless you happen to be good looking when skinny. To be blunt, an ugly person is ugly wether skinny or fat, to someone.

Getting back to why they feel bad in the first place, that's fine, but suggesting, that this product is the solution to their problems is capitalism at it's best. Proper nutrition and diet and advice is how to do it. Selling products has a definite conflict of interest.

blah, blah. Did I make a point? :)
 
Maybe. That's just not what this commercial is about. It may be representative of a bigger issue, but this commercial is a distant tangent to that issue at best. Diet pills are very different from lifestyle changes, and while medical technology can be a useful supplement people put far too much stock in these types of products. I could get really into this one, since it's a topic that I've put a lot into discussing recently and even researching heavily when I was writing research papers in school, but that would probably result in a thread that gets too political. Although I think we're all on the same side, so more likely it would be a bunch of grumpy people complaining to each other.

To the point of the thread, I thought about it more and the design of the commercial makes me uncomfortable as well, even beyond the creepy and rather hard to understand concept behind it. Something about the lighting makes me feel like it's a bad dream or a student production.
 
Cassius said:
To the point of the thread, I thought about it more and the design of the commercial makes me uncomfortable as well, even beyond the creepy and rather hard to understand concept behind it. Something about the lighting makes me feel like it's a bad dream or a student production.
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What weirds me out is that the BTS video shows the camera mounted on a lovely big dolly (please, Santa, I've been a good boy this year ...), but they processed it in post to appear handheld. Maybe the idea of that and the lighting was to make the whole thing look like a home movie or news footage, in which case they spent a lot of extra money to make it appear cheap ...

- Greg
 
ryan brown said:
The BTS was actually better than the commercials.

All beauty and health aside, first off the concept alone boggles me. Then the way it's done is just creepy. It's so serious and depressing and strange.
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That's my reaction as well. Seemed like a lot of great gear & BTS to make something pretty mediocre. (I'll blame the client for messing it up in post) :grin:

Zaza, i'm glad the product is working for you, but the spot I saw was depressing.
 
The commercial is genius, it hits the mark on so many levels. I guess if I were living in an over weight body, health issues would play a key role in trying to lose weight, then you have the self esteem issues that go along with it. Society has brainwashed people into believing they have to be skinny or their not accepted, or beautiful. I will admit, it seems people lose their looks when they put to much weight on. In some cases they look completely different.

As far as the commercials go, I wish I had thought of the concept, it's a great idea and I imagine anyone thats gone through the hard work of losing weight will relate on many levels.
 
What do you guys think it cost to produce that commercial? It's a pretty signifigant workflow considering they had to shoot it twice, So we know there's at least two days of Alexa, full crew and gear. Then post. I wonder if they paid the participants. I wouldn't be suprised if their payment was free product. But who knows it is a pretty big commitment, I imagine they had a good amount of people participating, there's always the ones that drop out, couldn't lose weight, ect... what do you guys think? Put a price on this production.
 
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