The State of 4K: 2017! (in 8K)

joe1946

Veteran
Marques Brownlee uploaded his first 8K youtube video using one of his pair of 8K RED Cinema cameras !


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"Broadcast television isn't really 8K. It's barely ever even 4K..."

Really? Where the heck in the US is Broadcast TV 4K? Maybe he meant to say It's barely ever even HD. Are they actually BROADCASTING in 4K in Japan(on a regular basis), now? I can watch 4K in three places: Netflix, Amazon and Youtube. And that's NOT broadcast TV. I'm not paying for a new DirecT receiver that can do 4K for almost no content that will be overly compressed.
 
The 2016 Masters was in 4K .
http://www.sportsvideo.org/2016/03/...vs-historic-4k-uhd-production-at-the-masters/

https://pro.sony.com/bbsccms/assets/files/micro/nab/41340_HDC-4300.pdf


The Beginning of a Beautiful 4K Friendship
As part of a broader distribution agreement announced by AT&T and Fox Networks Group in November, DirecTV customers will have access to 4K/UHD content from Fox’s marquee sports properties, including MLB regular-season and playoff games, college football and basketball games, and NASCAR races. Although no other sports events have been officially announced beyond Washington at UCLA on March 1, Ward sees tonight’s production as the beginning of a fruitful 4K friendship.

“This is a great step forward with Fox, and I think that, once we knock these first couple games out, you’re going to hopefully see a bigger relationship with Fox involving 4K. I think it really says something about Fox’s willingness to embrace new technology.”
http://www.sportsvideo.org/2017/02/...ollege-hardcourt-with-single-truck-4khd-show/
 
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I don't mean a special event here or there. Can I tune into any over the air broadcast television station in the US and they are passing through true UHD/4K from the nets on a regular basis?

The Masters had Amen Corner in UHD/4K. The entire Masters was not shot in UHD/4K, just those three holes. And it was not available over-the-air.

I'm not trying to be disparaging, I have a 4K set and enjoy the 4K content that I can get(streaming), but this kid was making it sound like UHD/4K over-the-air broadcast TV was the norm. It's not. It doesn't even exist in the US. You can only get it via streaming and satellite(one ch?).

I also have problem with his explanation of 2K, 4K, 8K, but I'll never win. The marketers got way out ahead on that for 4K and 8K. Even I've given up and just say 4K most of the time except when a client wants 4K and I make sure which they really want: true 4K or UHD.
 
The broadcasters are not able to legally transmit 4k right now because the consumers can't receive it. That would be the next version of ATSC which is not ratified yet. I think there is a station in Vegas that can broadcast UHD, but pretty much only when the NAB show is in town to show off the gear needed to send it. One of my local stations (around market 85-88 or so) just barely made the change to HD for their news, they were sending 16:9 SD for years. And you know what? Not a single "average" home viewer knew or cared because the news came on at the same time each day and gave them what they were looking for. The only thing the average viewer noticed is the snazzy new set when they finally "flipped the switch" over to HD. Most won't notice how much clearer the images are.

And the term broadcast is being redefined, if you look at it in a very general definition, it is cast out broadly (like seeds or a net). Youtube is certainly broadcast by this definition. Trust me, it is a definition that we struggle with as we consider changing the name of our department at the college. Over the air transmission is no longer the only way to cast your content broadly. For us specifically "the net" is the only way for us to send content out to anyone off of campus.

I agree on the 2K, 4K, 8K naming issues.
 
Even I've given up and just say 4K most of the time except when a client wants 4K and I make sure which they really want: true 4K or UHD.

Most of the clients have no clue if UHD is 4K or not. I got a client who wanted 2k and I actually cross checked if it is 2K or 1080p. And that confused the client. I found out all the client needed was 1080 and was saying 2K.

A lot of clients are technology challenged. And there are the new breed clients, who have a DSLR and they are often "creatively" challenged.
 
8K TVs? LOL. We needed 4K/5K to begin producing truly resolvable 2K content and 8K for 4K content so producing an 8K TV seems a little rediculois as a pet project - though it would be nice to at least see our R3D files in their native resolution. Even now though, all of our theatrical and home releases for the next 2 years are planned as 2K and HD deliverables.
 
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