the perfect PRESS KIT ?

abalex

abalex

Well-known member
HI!

I'm getting ready to send my movie to festivals and I now is the time to prepare the infamous press kits. I've done some in the past but they were like 6 page press kits.
Question: Does anyone has an example of a one page press kit? you can PM me with a link of it.

Note: SOme festivals ask you to send like 10 different things. How do you compress them into a one page Kit.

thanks in advance

George Villalba
 
I have an account with withoutabox, and they're the reason I'm asking the question.

gv.
 
I have no idea if this will help, but for what it's worth on the strength of having been the entertainment editor of my college paper right out of school I got a gig writing program notes for the Denver International Film Festival.

This was in the late '80s, so things have probably changed a bit, but the basic press kit consisted of at least two black & white 8x10 glossies (one composed horizontally, the other vertically), with a caption naming everyone in the shot (generally character name and actor name for narrative films) and what film it was from taped to the back of the photo, but folded around to the front so you could read the caption as you looked at it (makes it easier for the person running the layout camera to shoot the picture for reproduction).

There were at least a few instances where that's all we got, which made for an interesting exercise in BS when the print wasn't going to arrive before our press deadline for the program!

Press releases often come in a "short" and a "long" version, always double-spaced in Courier or similar "typewriter" font so a harried editor can just red-pencil a few changes and send it to typesetting. At the top of the page it says "For Immediate Release" and includes the publicist's contact information. The bottom of the last page should have a centered "-30-" or "###" (without quotes) indicating 'end of story.'

The basic formula is to incorporate the film's log line, major credits and a few brief quotes from the director and/or cast into a few short paragraphs. The "long" form may expand upon that with longer quotes, or descriptions of scenes of particular interest in the film.

Basically, you want to write 'Cliff's Notes' to your film so someone in my position, who may have to write up your movie without yet having seen it, can BS more effectively!
 
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