Yeah, it's not hard to see where they're coming from on that.
I have had a very hard time taking the trailers and ads for this film seriously. Aside from Trying. Way. Too. Hard, as is the theme of the Onion review, the whole thing looks like it's intentionally preposterous -- from Cecil's ears, to the banal and cliche' dialogue, to the casting which borders on hilarious, it all looks like a Funny or Die trailer.
But it's not. It's so very serious, from the very serious director of Precious: Based On The Novel Push By Sapphire.