The film look - Alexa versus everyone else

Fascinating.
And makes a lot of sense.

But then again - this was written by Art Adams - and he is one damn frikkin' talented guy.
 
This artical goes into much more than simply just de saturating highlights. It's a very good read and solid interpretation of additive color rendition of modern video and the subtractive decoupling of the luma values film has above 40%.

You should read the full thing and get the point more clearly.
 
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