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Here is a celebrity using their fame on a crowdfunding site in a better way. James Franco's indie-a-gogo for Palo Alto Stories, a series of short stories he wrote, and which he's giving to three unknown filmmakers to make a feature out of. He says he put up some money himself but needs more, and he's donating all profits from the movie.
http://www.indiegogo.com/projects/palo-alto-stories-by-james-franco
THIS is how celebrities should be involved with crowdfunding. Class act.
-EMB
What's the difference in this Franco project, Spike Lee's project, or a project by Joe the unknown starving film maker?
They all have a chance to sell pre-orders of their DVDs if people like the product pitch. Why is one good, and the other bad?
Weak. I just can't bring myself to say anything else. My goodness. So entitled and at the same time i can't see this guy as the 'little guy' he's killing himself to prove he is... spike, you're off my book man. over and out.
So you're telling me that the only point of Kickstarter is for people to pre-order DVDs? If that were the case, it would be as simple as having one perk option available: "Pre-order a DVD of the film for $20!" If all Spike was using Kickstarter for was an honest way of cutting out the middle-man so he can "give his fans what they want" directly, he'd need 62,500 backers to pony up $20 for DVD pre-orders.
But in the real world, if Spike reaches his goal, it will be with a little under 7,000 backers, and based on the current numbers, only about 37% of those would even get a DVD out of it (a little over 1,950 (62%) of the current 3,130 backers fell short of the $50 donation required for a DVD). But don't forget, if you pledge $500, you can get a pair of Nike's WORN by Spike Lee!
The difference is that for James Franco, it's about allowing four "Joe the Unknown Filmmakers," none of whom have ever directed a feature film, to direct their first films with Franco's help, and then donate the profits to a charity for kids.
And Joe the Unknown Filmmaker's KS campaign is about supporting someone who's asking for a shot to make it. Spike Lee made it a long time ago, and if he had any humility or any class, he wouldn't be asking $500 for used shoes to help him make his vanity project.
This isn't a new business model, it's a get rich quick scheme. Kickstarter was created as a way for people to support struggling artists in their desire to create; I think it's just blatant greed and ego that brings people like Braff and Lee to the well when they clearly already have water.
-EMB
I know this had kind of come across as a rant, but it's not really intended to be. Like I said before, I don't really have that much of a problem with rich a--holes using Kickstarter to take advantage of their fanbase and make vanity projects (or maybe I do...), it's mostly the arrogance of Lee's half-assed project that for all the world knows, he hasn't even bothered to write a script for yet, that pisses me off.
It was always a business model where you find out if people want your product BEFORE you make it, with pre-orders.
Not really, it was a business model for those who could not secure traditional financing to have it "crowd-funded" instead. This is precisely why people have taken such issue with rich celebrities exploiting the platform. It shouldn't really be that difficult or complicated to see why, either.
Kickstarter has never mentioned anything about your bank account making you eligible to start a project. Like, hey, millionaires need not apply.
Non-traditional financing, crowd sourcing, applies to a millionaire just as much as a person that is penniless. The point is pre-orders to judge the market, and skipping banks for financing and going straight to the consumer.
The point is not, we only support projects from poor people and we don't like projects from rich people. It's never been about that, or if it has I've never seen that in the Kickstarter literature.
I think aspiring film makers that thought the reason they weren't getting anywhere is because Hollywood was keeping the little guy down WANTED kickstarter to be only for poor aspiring artists, but it never was about that.
Nothing about Kickstarter is "for struggling artists only". It was always a business model where you find out if people want your product BEFORE you make it, with pre-orders.
That is the beauty of kickstarter. You're making say, cat gravy boats. Should you make 5,000 of them and HOPE they sell based on your research? OR, pre-sell them and then make them if there's enough demand in a kickstarter? This takes out the risk and financing aspects of a product launch so you don't make something when there is no demand for it and end up just tossing it in the dumpster.
Backers are supporting projects to help them come to life, not to profit financially.
Backing a project is more than just giving someone money.
It’s supporting their dream to create something that they want to see exist in the world. People rally around their friends’ projects, fans support people they admire, and others simply come to Kickstarter to be inspired by new ideas. Some projects take longer than anticipated, but creators who are transparent about issues and delays usually find their backers to be understanding.
This is my example. Tell me where I'm wrong.
Spike Lee goes to a bank and takes out 1,5 million in loans. He makes the movie. People buy the DVD, and Spike pays back the bank (hopefully), and makes a profit.
Instead, Spike Lee goes to kickstarter and people pre-order the DVD. Spike gets 1.5 million and makes the movie without the bank involved.
The only difference I see is that the banks are out of the loop, AND the money doesn't get wasted if there is no demand for the movie.
Does it change everything because Spike Lee sells his tennis shoes instead of just DVDs, or because a celebrity offers a Question and Answer session as well as DVDs as one of the pre-sale products? I don't really see how that changes the equation. Yes, there are some interesting items you can offer in the pre-sale to make money besides DVDs. So? How does that make a kickstarter only good for people with no money, and bad for people that have money?
No one is saying it was some sort of official decree or anything. But it was definitely the way it was understood to be by the majority of those who knew about it or used it. The negative public response by said majority of people is evidence of that.
I get it though, I mean what would anyone rather do... deal with the studios and give up most profits from your films, or bypass them and have your audience literally pay you to make a movie and then pay again to see it in the theaters? The answer is a no-brainer, of course. It's just kind of like a millionaire using a community bake sale to put a sculpture on their front lawn.
Why should he have to use his own money to fund the film, it's been established that it's not a very good investment to fund your own films. Make it with other peoples money if you can, if your not able to, and do decide to use your own money, it's most likely going to be a loss, monetary wise. Some do it for the experience and as a way to network and learn. Keep in mind, with Spike going this route, he will essentially have creative control, something you don't when working for a large studio.
Except the actual Kickstarter rules themselves say you cannot just raise money for a cause, you MUST offer a good or service for each "reward" which is not a pledge or donation.
A pastor can go on TV and just ask for "donations" so he can do God's work. That is not allowed on Kickstarter. I believe there is a special Charity section for Kickstarter (not sure) but the film kickstarters are NOT in the charity section.