And yet, isn't that the main appeal to 99% of all the people here? Certainly this camera is not for larger budget shows who would expect a theatrical showing. 4K cameras are certainly not for showing your product to consumers now, as even most people here don't have the ability to view 4K footage natively. I doubt if even .05 percent of all Americans could. Watching footage on youtube means, for the vast majority of clips, viewing at 480 or less.
I don't want it for grading. I want it to shoot 4K, period. I love the resolution. Just speaking for myself.
SO if you're not shooting for grading, for consumer demand - either in the home movie theater or real theater, or youtube - why are you shooting 4K at all? The only two even semi-logical choices are A) you're shooting something that's entirely on green screen, or B) you're future proofing.
Or, you just want to shoot 4K video because it looks awesome.
For an all or mostly green screen production, I can see it. But future proofing? Unless you seriously think your flick has a chance for immortality, what exactly would you be future proofing it for? No corporate shooter or commercial director needs to worry 'bout that. Ditto that a producer/director of shorts or music videos - the half-life for shorts is about as long as they are. Ditto that most full length features, even if produced for $100 million by Hollywood. And by most I mean anything other than 1 or 2 movies a year.
Again, consumer camera. I don't expect much. Just 4K goodness.
That leaves one, realistic reason to but any consumer 4K camera - or any 4K camera at all - it's 'cause you want one. You're willing to deal the massive storage problems, the problems with editing, the problems of viewing, the hassles of delivery, problems of early adoption, yada. SO yeah, the fact that 4K is usually gonna be 4:2:2 and 10 bit is a huge selling point - and if you follow my argument, the only practical one (outside of shooting heavy SFX or punching in).
Bingo!
That's why most - if I may be so bold - of the people here clamour not for 4K camera, but rather for a true HD cam that delivers 4:2:2 colour space in a true 10 or 12 bit output.
No, I want it for 4K. I already have a pro 10-bit, 4:2:2 camera for professional work. But that would be a good bonus for this camera.
NOW don't get me wrong - if you want 4K, go get it. All I'm (trying) to point out is that it's purely a personal, and/or artistic decision, as it has virtually no effect on whether or not the final product will sell, or be a quality flick. Of course, the upcoming NAB expo might change things up, yet as of right now, it's awfully hard for me to see why shooting with a Sony AX100 - or any budget 4K camera - is going to make a better movie than a Panny AF100. Again, your mileage might vary. Maybe your gimmick is that everything you make is in 4K (after all, it might just mean something to buyers someday). Maybe you're shooting a scifi movie. Maybe you just got Chris Pine to say yes to your drama that actually does have a chance at being the next RAGING BULL. So while 4K is an interesting development, it's not one I'm doing flips for....
Yet.
I don't see why the AX100 couldn't be as good a camera as the AF100 for shooting a film. Resolution is more desirable to me than tight depth of field, although I admit some would feel otherwise.
After seeing 4K displays compared to regular HD, I AM doing flips! It is freakin' awesome!
I see your points, but i still like a cheap (relatively speaking) 4K acquisition tool.
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