Please note as mentioned in the article that this functionality is for smaller sensor cameras (so far...to be delivered in 2012).
I'm crossing my fingers that we'll see this tech on large sensor cams some time soon! Enjoy!
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http://www.physorg.com/news/2012-01-sony-rgbw-coding-hdr-movie.html
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"Sony Corporation today announced the development of two CMOS image sensor models designed for use in smartphones and other devices. They are equipped with Sony's unique “RGBW Coding” function which allows images to be captured with low noise and high picture quality even in low-light conditions. They also contain Sony's “HDR (High Dynamic Range) Movie” function which allows brilliant color to be captured even in bright settings. Sony has also developed a model with built-in signal processing functionality, an element that usually requires external embedment."
I'm crossing my fingers that we'll see this tech on large sensor cams some time soon! Enjoy!
"
http://www.physorg.com/news/2012-01-sony-rgbw-coding-hdr-movie.html
..
"Sony Corporation today announced the development of two CMOS image sensor models designed for use in smartphones and other devices. They are equipped with Sony's unique “RGBW Coding” function which allows images to be captured with low noise and high picture quality even in low-light conditions. They also contain Sony's “HDR (High Dynamic Range) Movie” function which allows brilliant color to be captured even in bright settings. Sony has also developed a model with built-in signal processing functionality, an element that usually requires external embedment."