Some Beautiful, Really Well Done Commercials (Add Your Own Picks!)

G

groveChuck

U-matic Member
Just great concept / photography / editing / music / speaking...

First two are 7 and 4 minute award-winning mini docs- intimate, emotional, contemplative.

Two each of two companies.

Turns out the first one was DPed by DVXuser Ed David, who owns an F35, RED MX and F3 (name the cam used?).

Gorgeous stuff, Ed, hope you chime in here!

And, I think, a really powerful spot/film.



You may have seen the :30 version of this one on TV last year- here's the long cut.



Another Prudential. The subject- a Hollywood set-building carpenter.



A lighter one from Dove. Real or acted? Definitely cute.



Let's start an ongoing thread on this- add spots that you think were really well done. :thumbsup:
 
Funny, I clicked on this thread specifically to post the 'Embrace Life' ad, to see two people already did! One of my favorite commercials of all-time. Brilliant visual storytelling.
 
Yes, I remember and love Embrace Life!

Some striking images in the Loius V spot- what's that optical effect in many of the shots?

Nice posts, keep 'em coming! Interesting that people are sticking with the emotional type rather than flash/VFX...
 
^ Nice BTS, Bob. Love the jib car.

Here's two that go for an emotional connection, but through sports, with Spidercam (4 cables, usually used for overhead sports shot) for the football spot and motion control for baseball.




Derek Cianfrance, who just came off shooting the feature "Place Beyond the Pines," returned to direct, but the technique here differs from that of the previous commercial.
While the baseball spot Every Pitch used a motion control dolly track, the football ad required a tricked-out spider cam. "We kept it inches from the ground and had to customize the rig to make this possible," Mr. Jacobs said. "A deflated soccer ball was inserted into the rig to act as a shock absorber to help make it smooth." And unlike the baseball spot, the latest ad posed more complicated challenges when it came to talent. "We had to choreograph 22 players as well as referees and coaches," Mr. Jacobs said. "In the baseball ad, there was basically no movement for what the camera was doing. This spot was, in effect, a ballet, where the camera was weaving in and out."
Click to expand...
 
You guys bought some good ones into the collection.

This one below I think showcases a great DP, the ability to "light" two entirely different set ups...without giving away to much..here it is

https://vimeo.com/22982704
 
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