adkimery
Veteran
If you can actually -- rather than spouting random crap you read in some article -- give me concrete examples of using something stupid like Twitter for any business purpose, please, let me know.
Link #1
Nationally, such brands as Starbucks and shoe-retailer Zappos have social media campaigns encompassing both Facebook and Twitter, and other major corporate Twitter-ers include Whole Foods, Comcast, JetBlue and American Apparel. PC-maker Dell announced Twitter had helped the company make $3 million since 2007 from customers who followed its links to make purchases.
Link #2
The strategy is a boon for carmakers, said Andy Sernovitz, author of ''Word of Mouth Marketing,'' because it gives a company direct access to an audience that has indicated it wants to receive information.
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Alexandre Acey, communications manager at Land Rover, said the company used Twitter as part of a coordinated media strategy that included posting tweets on Captivate -- those little information screens you sometimes see in elevators -- and on similar screens in taxi cabs to spread the word about launches of such models as Range Rover, Range Rover Sport and the new LR4.
Link #3
As businesses struggle to consider the uses of microblogging platforms such as Twitter in the workplace, Gartner, Inc. has highlighted the four ways in which organizations are using Twitter.
Direct — The company uses Twitter as a marketing or public relations channel
Indirect — The company's employees use Twitter to enhance and extend their personal reputations, thereby enhancing the company's reputation
Internal — Employees use the platform to communicate about what they are doing, projects they are working on and ideas that occur to them
Inbound Signaling
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