I've seen the reverse of this.
I've seen first hand - agencies asking or demanding that their employees be active in social media for the benefit of the design or ad agency
I know it says they interviewed students 'from around the world', but I don't believe it. This is one of the reasons why Western economies are tanking; delusional student dreams and no sense of work ethic.
I bet Cisco would get very different results if they were to only interview students from, say China or India, about their goals.
Reality hits hard. Especially when you're unemployed and paying off all the debts you incurred buying lots of useless gadgets that you hoped to use for social media at work (from your home).