Retail/Wholesale

[Dr. Doug]

I'm in the process of producing an educational DVD that could be marketed to websites that already have a following. My question: Is there a standard formula for the price that I would sell retail on my website, and the price difference that I would sell to the other websites.

For example I sell it for $14.99 retail on my site and offer it to the other website
distributors at $7.99?

 

[Guy_Cochran]

Usually you get quantity discounts so an example of typical pricing structure would look something like this:

QTY 1-10 = 25% off MSRP
QTY 10-20 = 30% etc...

This is why the B&H's and Walmarts of the world are dominating.