Question on terminology

[Andrew McCarrick]

I'm looking into purchasing ad space on a TV channel for my e-store and I got an email back with two questions regarding such.

What is the timing for your request? How long is your creative?

What are they referencing here? By "How long is your creative?" I guess they mean how long is the spot?

 

[kevinottawa]

I'm guessing they want to know what time slot you want your ad to run in, and if its a 15 or 30 second commercial.