Product Commercial Shoot

D

DDirector

Veteran
I have a commercial shoot, which is to be featured on their new upcoming website.
It includes an interview with the owner/founder of the store/company.
The rest of the footage is B-Roll.

When I did these shoots before, we did a lot of action shots with customers, the workers demonstrating the items or doing other things in the video.
I also included snippets of the location.

This time, I will be doing the interview as normal, but there wont be much or action shots.
Its just a store that sells beauty products. So, I guess they want me to focus on the products and make it look glamorous.

Any tips?
Are there any commercials, big or small, that has done something similar? - perhaps focused on displaying their products and store only and not much else?

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Id like to do record some footage in a white soft box on a rotating table. Thats the best thing I can think of. But, I dont know if they would want to spend the extra for renting one of these out.
Ill ask. Its a thought. -- But what are they called?
*I found something called the 'Cubelite'. I can buy this from Vistek in Toronto.
But, Id like to have this with a spinning base.
 
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If you want to sell beauty products, start with a beautiful woman. I'd setup product shots of the products themselves, and also have some glamouous shots of a woman using them. Those two elements, along with the interview, should give you plenty to cut between.
 
This time, I will be doing the interview as normal, but there wont be much or action shots.
Its just a store that sells beauty products. So, I guess they want me to focus on the products and make it look glamorous.
Click to expand...
Don't they give you a script or a brief?
 
Shooter said:
Don't they give you a script or a brief?
Click to expand...
Nope. Not these guys.
They just want me to go, shoot whatever I can. Location, products, action shots, and the interview on the spot.

No one has seen the locations, so they dont know what to expect. Plus the way it is edited is dependent on the interview and cut around that.
I shot this for them last time:
https://vimeo.com/74431025
Password: rosewater

You got about 2-3 hours to get in, shoot what you can and get out. Usually before the business opens.


Its for websites. But I want to add a little extra touch of glamor. I dont want to focus on showing off the store/location. Boring....
I want to show off their main product(s) individually. Within one of those light tents. But even without a spinning base, I dont know how I can pull that off.
but other than that, I dont have much of an idea what else I can do.
 
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Nice job. That worked well enough ...especially considering the constraints of time imposed on you. Get some product and take it away for some pack and product shots in a studio this time. Create tabletop compositions with flowers, water, feminine props etc. Keep it high key and clean. Maybe a degree of "softening ..everywhere.Intercut them. Suggest that cross dissolves may work better than cuts????
 
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