Priceline Negotiator lighting setup

Yeah, that's what I'd say. Just look at the edges of the shadows. Pretty sharp. Actually, I'm not so sure its a ton of lights though. Look at the shadows the girl casts on Shatner. That would never happen to this extent in a fully lit situation or especially in a studio. My guess is a few tungsten lights on stands in a real location.
 
I'll take your word for it, Richard. It probably looks so different to me because so many spots look so flatly lit these days, unless they're doing magic hour stuff.
 
Looks like they were emulating classic 1960s style lighting. Tungsten fresnells, no diffusion, just flags and barn doors.
 
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