I have to say, with the attention this camera is getting I have led myself to contemplate this phenomenon of pre-release information and more to the point, the infamous mock-up. It seems to me a fairly common occurence, a tendency in advanced capitalism where you have the fetishization of consumer products so as to create inflation whereupon the price is allowed to fluctuate (go up...). Now of course the idea is to have products that have "meaning" and associations to trigger such inflation, otherwise, no one would make any money and we would all pay what it cost to make the thing.
I thus find an event like NAB peculiar. An event where the actual functioning model is missing and the mock-up is present (the latter supercedes the actual in many ways). This of course is where the peculiar part arises, all the things you'd expect to have occur around the functioning camera are still in place, i.e., people travel to see the model, a booth of employees representing the model and loads of information standing in for the camera not being functional. The logic from above when reflected on here makes for a quite compelling and even beautiful set of circumstances for some. Inflation is happening before our eyes and we don't even care to see the actual working object! The model will do, just to see the model in person satisfies some desire, some compulsion.
What did it feel to hold that empty vessel? How satisfying was it and what expectations does one have for the actual camera now that the very real model has been witnessed, attested to?
shew, thanks
I thus find an event like NAB peculiar. An event where the actual functioning model is missing and the mock-up is present (the latter supercedes the actual in many ways). This of course is where the peculiar part arises, all the things you'd expect to have occur around the functioning camera are still in place, i.e., people travel to see the model, a booth of employees representing the model and loads of information standing in for the camera not being functional. The logic from above when reflected on here makes for a quite compelling and even beautiful set of circumstances for some. Inflation is happening before our eyes and we don't even care to see the actual working object! The model will do, just to see the model in person satisfies some desire, some compulsion.
What did it feel to hold that empty vessel? How satisfying was it and what expectations does one have for the actual camera now that the very real model has been witnessed, attested to?
shew, thanks