Panavision down for the count yet?

My boss told me that we were going to be going through a major, major upheaval going forward, he told me this in early 2007. Boy, was he right. Panavision is close to bankruptcy, GM and Chrysler are mostly owned by the government, unemployment is at 12.7% in California.

I really hope that Panavision survives as an entity and brand. I have rented their stage in Woodland Hills for several projects, have rented their camera packages a few times, they are a good, solid and unique company in our business.

That said, I have been on several sets in the past few months that were 100% RED Ones. People in LA REALLY dig the RED cameras, you see them everywhere and because the rental market here is oversaturated with them, you can rent a RED One package dirt cheap as there is so much more supply than demand.

Dan
 
Bad timing on Panavision's part, it seems.
True, they are an iconic brand, and responsible for so much incredible cinema.

As far as RED, I was surprised how inexpensive they are to rent.
I haven't done the numbers, but as cheap as they are to rent, why buy?
Unless you had one booked constantly, I guess.

Let's hope Panavision doesn't go the way of Pontiac, et al.
 
My boss told me that we were going to be going through a major, major upheaval going forward, he told me this in early 2007.
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Sadly, a lot of us knew this by december 2000. Adapting to the new reality is going to be hard for many many people.
 
John, I thought we were buddies. You should have let me know back then. Would have saved me a lot of pain and trouble. ;-)
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A lot of people knew, really. I covered the rallies in New York City as a photojournalist for one of the dailies a few years later and by 2004 it was clearly evident where we were heading, way before 2007. But I am not commenting on this anymore, don't want to be accused here of politics and such. The sad thing is we got ourselves into this hole. No doubt about it.
 
RED wasn't the primary reason Panavision has had troubles, RED camera rentals and Panavision camera rentals are different markets for the most part.

Like the article says, it was due to the strikes, fewer studio pictures, the recession... and yes, bad business decisions. I guess a 15% drop in business can be disastrous when you're riding on a lot of debt.
 
This is funny. Its also nothing new for Panavision...who is parented by Revlon by the way...Yes that Revlon.

Panavision isn't going anywhere, chill out. Well, thats probably not true, they'll end up in Burbank most likely in the next few years with WH and Hollywood consolidated.
 
Panavision WAS parented by Revlon. The article says that Perelman is having to turn the company over to its creditors, so he will no longer own any of Panavision.
 
Again, none of this is new news. And It would probably be a huge benefit for Panavision to get out from under Revlon.
 
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