Panasonic working on a compact Micro Four Thirds videocamera with sliding grip

Even on cheap AVCHD camcorders, HDMI is 4:2:2. There's absolutely no reason why there can't be 10-bit HDMI.
4:2:2 has nothing to do with 10-bit.

There are many reasons that 10-bit is basically non-existent in low-cost cameras -- because it costs. You only find 10-bit when you get to the $6,000+ range. Even professional camcorders like the HMC40/80/150 have 8-bit. You have to go to the HPX300/EX1R before you get 10-bit.
 
4:2:2 has nothing to do with 10-bit.

There are many reasons that 10-bit is basically non-existent in low-cost cameras -- because it costs. You only find 10-bit when you get to the $6,000+ range. Even professional camcorders like the HMC40/80/150 have 8-bit. You have to go to the HPX300/EX1R before you get 10-bit.
I know that 4:2:2 has nothing to do with 10-bit, and that was fairly clear by the comment "Even on cheap AVCHD camcorders, HDMI is 4:2:2." As to 10-bit being nonexistent on low-cost camcorders because it "costs," that's kind of tautological -- it costs more because it costs more. That's another way of saying manufacturers have put 8-bit HDMI on cheaper cameras and 10-bit on their more expensive cameras to differentiate between the two. Does it really cost thousands more for the 10-bit circuitry than the 8-bit, or is it more like a few dollars? Other than "that's the way they've done it" I've seen no explanation as why there's no 10-bit on cheaper cameras, especially no specific cost analysis. So when I said there's no reason there can't be 10-bit HDMI, I should have said there's no good reason. I think that if consumers were given the option of spending a hundred or two more for a model if it had 10-bit HDMI, many would.
 
I think that if consumers were given the option of spending a hundred or two more for a model if it had 10-bit HDMI, many would
Well... see, that's the thing -- I doubt they would, or the manufacturers would have figured it out and done that. They are massive corporations with huge marketing departments who spend tons of money to figure out what it is that their customers want, and who do their very best to extract every dollar they possibly can from us. If 10-bit HDMI was viewed as a moneymaker, it'd be everywhere already.

I think 10-bit HDMI is probably one of the least wanted things out there. Who wants 10-bit HDMI? What do you want 10-bit HDMI for? I would wager the answer will be "to record it, of course" -- and if that's the case, then why the hell would anyone want to record off an HDMI port? 10-bit SDI, now that makes a lot of sense. But 10-bit HDMI... that's like ... I don't know, I can't even think of a good analogy.

HDMI is for monitoring. Would it really make any difference to your workflow, at all, if you had 8-bit or 10-bit monitoring? I think 99.999999999% of us would admit that no, it wouldn't. Especially when there are monitors out there that are using six-bit LCD panels, feeding them 10 bits won't make anything look any better.

If you want to monitor, HDMI is fine for that. If you want to *record*, that's when you want SDI. And so if you want to say people would spend a couple hundred more for 10-bit HD-SDI, then yes, absolutely. Unquestionably. But would it really be only a couple hundred? According to Panasonic, the retrofit to make the AF100 from 8-bit internals, to 10-bit internals, would have added thousands of dollars to the cost. Now, you can say "I don't believe them" but ... why not? Why not believe the manufacturer, who is uniquely qualified as the only entity in the world who can authoritatively answer the question? Who else, other than the manufacturer, knows what it would really cost to do it?
 
Well... see, that's the thing -- I doubt they would, or the manufacturers would have figured it out and done that. They are massive corporations with huge marketing departments who spend tons of money to figure out what it is that their customers want, and who do their very best to extract every dollar they possibly can from us. If 10-bit HDMI was viewed as a moneymaker, it'd be everywhere already.
But that's just it. The manufacturers know that for at least 99.9% of consumers, the extra 2 bits wouldn't matter, so even if it wouldn't cost a lot extra, it wouldn't be a moneymaker. And I didn't argue it would be.

I think 10-bit HDMI is probably one of the least wanted things out there. Who wants 10-bit HDMI?
People who know that 10-bit HD-SDI, though preferable, is even less likely than the cheaper HDMI. And on smallish cameras, where real estate is at a premium, another port may be unlikely. But if you already have HDMI, why not have it serve double duty (monitoring and recording)? That appears to be the logic behind the Atomos Ninja. And then there's the question, if no one wants 10-bit HDMI, why has the spec supported up to 16 bits per channel since version 1.3, released in 2006?

What do you want 10-bit HDMI for? I would wager the answer will be "to record it, of course" -- and if that's the case, then why the hell would anyone want to record off an HDMI port? 10-bit SDI, now that makes a lot of sense. But 10-bit HDMI... that's like ... I don't know, I can't even think of a good analogy.

HDMI is for monitoring. Would it really make any difference to your workflow, at all, if you had 8-bit or 10-bit monitoring? I think 99.999999999% of us would admit that no, it wouldn't. Especially when there are monitors out there that are using six-bit LCD panels, feeding them 10 bits won't make anything look any better.

If you want to monitor, HDMI is fine for that. If you want to *record*, that's when you want SDI. And so if you want to say people would spend a couple hundred more for 10-bit HD-SDI, then yes, absolutely. Unquestionably.
But even more unlikely than 10-bit HDMI. As noted, HDMI is nearly ubiquitous. Since cost is a factor, it would probably be less costly to implement 10-bit HDMI than HD-SDI. I -- and I assume many others -- would accept 10-bit HDMI if it were the only 10-bit alternative at a low cost.

But would it really be only a couple hundred? According to Panasonic, the retrofit to make the AF100 from 8-bit internals, to 10-bit internals, would have added thousands of dollars to the cost. Now, you can say "I don't believe them" but ... why not?
My recollection was that Jan Crittenden said it would have cost thousands to add AVC-Intra and P2 support, not 10-bit encoding to the HD-SDI. But even that appears to be somewhat untrue. The HPX250, which was projected to cost less than $6,500, could, by your own estimate, actually come in closer to $5,500, if the pricing of the AF100 is any indicator. That would make it only $500 more than the AF100, yet the HPX250 has a more complex imaging block with three, albeit smaller, chips rather than one; a long-range, video-optimized zoom lens vs. no lens on the AF100 (at least until recently, when the stock 14-140 GH2 zoom was included); 10-bit HD-SDI and HDMI vs. 8-bit; 10-bit 4:2:2 AVC-Intra vs. 8-bit 4:2:0 AVCHD; and P2 recording vs. SD.

Arguably, the HPX250 should be better than the HVX200a in virtually every way, yet it may cost close to what the 200a actually originally listed for, $5,500. My point? I don't buy the "thousands more" argument. I expect a premium, but nothing on that order. I expect that Panasonic will release the AF100's successor -- with AVC-Intra and P2 -- for considerably less than $6,500.

Why not believe the manufacturer, who is uniquely qualified as the only entity in the world who can authoritatively answer the question? Who else, other than the manufacturer, knows what it would really cost to do it?
I do believe that the manufacturer is indeed "uniquely qualified as the only entity in the world who can authoritatively answer the question." But they are also motivated to charge as much as they can for as long as they can. They alone get to decide what technology they include in their offerings or how much they charge. But, no, I have never read how much exactly it would cost to them to add 10-bit HDMI to a new design (rather than revamp an old design in midstream). Nor would they likely ever divulge that information. It's not any great conspiracy, but I suspect that the cost would be far less than thousands.
 
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I'd define a 'consumer' as someone not even knowing about '10bit-HDMI'.
Really? I think many are far more knowledgeable than you give them credit for. Maybe you're right about the majority, but there's an increasing segment who works in raw on their DSLRs and who know and care about specs.
 
But that's just it. The manufacturers know that for at least 99.9% of consumers, the extra 2 bits wouldn't matter, so even if it wouldn't cost a lot extra, it wouldn't be a moneymaker. And I didn't argue it would be.
Okay, but then ... if it costs more and wouldn't apply to 99.9% of their customers, then -- they've just needlessly given up a whole lot of profitability or market share... so why would they do it?

But if you already have HDMI, why not have it serve double duty (monitoring and recording)?
Because it's terrible for recording. Especially when you go to the mini-HDMI connector. It's just ... not acceptable. It's asking HDMI to do a job that it was never designed to do. HDMI is designed to sit on your desktop or in a piece of furniture, on an undisturbed device, connected to an un-moving monitor or television. Pull your camera out, put it on the coffee table, and show your relatives your home movies, that sort of thing.

I mean, I get where you're coming from -- if you remove HDMI from the equation and say instead "we want an inexpensive digital video port that we could use for monitoring and even recording" then yeah, I'm right there with you. We all want that. Well, us video guys do; the consumers don't give a hoot about it, but the video guys sure get it. I just see HDMI as the "HDV" of the video port world -- grossly inadequate to the task, and pressed into service because it's cheap. They already made the tapes, they already had collateralized the cost of the tape mechanisms, so they crammed some horrid underpowered MPEG-2 video on it and pronounced it "done", but ... yuck. To me, that's exactly what HDMI is.

So I just don't see it happening. Who would want it? The 0.1% of customers? They're not going to raise the price on everyone, to satisfy us. And re-engineering all the internals for a 10-bit pipeline, when only 0.1% would ever benefit from it? Not gonna happen. I would be shocked into next century if we saw a low-cost (sub $1500) consumer camcorder or DSLR offering 10-bit recording and output, any time in the next, say, five years. There's just no market for it.

That appears to be the logic behind the Atomos Ninja.
The Ninja is a product that garnered a lot of excitement, but for reasons that I think have to do more with customers not understanding things, than anything else. Who wants a Ninja? DSLR users. And the Ninja doesn't work worth a fig with a DSLR because no DSLR puts out a signal that's worth recording. Only the GH2 comes close. What does the Ninja work well with? Consumer video cameras, HDV camcorders, things like that -- as in, the things nobody's using anymore. Actually the ideal match for the Ninja would be the Sony FS100, because it's saddled with only HDMI output. I think once the Samurai comes on the market, the excitement about the Ninja will fade quite a bit as people start to look towards the more practical alternative.

And then there's the question, if no one wants 10-bit HDMI, why has the spec supported up to 16 bits per channel since version 1.3, released in 2006?
Because of what it was introduced to support -- graphics cards. Computers. Videogame systems like the XBOX and the PS3. Remember, HDMI is a revision of DVI, which was the computer graphics standard for years.

Since cost is a factor, it would probably be less costly to implement 10-bit HDMI than HD-SDI. I -- and I assume many others -- would accept 10-bit HDMI if it were the only 10-bit alternative at a low cost.
Well, yes, 10-bit HD-SDI would cost more than 10-bit HDMI, but the part you're glossing over is that most of that cost is in converting all the internals to run at 10 bits! That is, as I understand it, the expensive part. You need 10-bit processing and more RAM and all that, all the way through the signal chain. Faster processors, more complex DSP, everything is quite a bit more complicated in dealing with 10-bit.

The actual spigot that they put on the end shouldn't cost all that much, once the hard part is done.

My recollection was that Jan Crittenden said it would have cost thousands to add AVC-Intra and P2 support, not 10-bit encoding to the HD-SDI.
But that's where the cost comes from. I mean, I railed upon the factory when we had the Osaka tour. I had an hour to rant at them about the things they got wrong and what we expected from them, and I hit them hard about the lack of P2. And they said that it would cost too much. And I pointed out that the cost difference between an HPX170 and HMC150 was, at that time, $500. So yeah, spend $500, and give me P2. And they pointed out that no, that's just a slot and a long-long-ago cost-collateralized codec chip. But a P2 product today needs AVC-Intra. And AVC-Intra requires 10-bit architecture throughout. And that's the part that would cost. At least, that's the way I remember it.

But even that appears to be somewhat untrue. The HPX250, which was projected to cost less than $6,500, could, by your own estimate, actually come in closer to $5,500, if the pricing of the AF100 is any indicator. That would make it only $500 more than the AF100, yet the HPX250 has a more complex imaging block with three, albeit smaller, chips rather than one; a long-range, video-optimized zoom lens vs. no lens on the AF100 (at least until recently, when the stock 14-140 GH2 zoom was included); 10-bit HD-SDI and HDMI vs. 8-bit; 10-bit 4:2:2 AVC-Intra vs. 8-bit 4:2:0 AVCHD; and P2 recording vs. SD.
Yes, but -- the HPX250 appears to be repurposing the guts from the already established (and probably cost-recouped) HPX300 and HPX370. And the HPX250 is a substantially larger camera than the AF100, so there's room in it to fit those various things. And it will probably sell 5x to 10x as many as the AF100. The HPX250 is a general-purpose unit that will probably be snacked up by the hundreds in TV stations around the world, whereas the AF100 is a specialist indie-cinema camera. I wouldn't be surprised at all if the HPX250 outsold the AF100 by massive amounts. Not likely to us film-heads here on DVXUser, but to the rest of the video world, it's a hugely appealing package.

Arguably, the HPX250 should be better than the HVX200a in virtually every way, yet it may cost close to what the 200a actually originally listed for, $5,500.
True, but by the time the HPX250 comes out, almost six years will have elapsed since the HVX200 cost $5995... that's a lot of time, and a lot of moore's law, to factor in. Plus, the HVX200 was all-new technology from the ground up, the first handheld P2 camera, their first 1/3" HD camcorder, etc... the HPX250 is leveraging off the 2.5-year history of the HPX300/370, so it should cost a little less than if it was an all-new-from-the-ground-up design.

My point? I don't buy the "thousands more" argument. I expect a premium, but nothing on that order.
Well, again, there's nothing we can do about it. You can "buy the argument" or not, but for whatever reasons, those reasons are what they are and the only statements we have as to why it would be expensive, are that it would be converting to 10-bit and adding AVC-Intra. Plus adding HD-SDI; Canon charges $1,000 to $1,200 more for their XF305 and XF105, as compared to their XF300 and XF100, and the additional cost covers the timecode, genlock, and HD-SDI ports. I don't know how much to attribute to each part, but it would seem reasonable to expect that just adding SDI to a fairly-low-volume camcorder would cost $400 or more.

I expect that Panasonic will release the AF100's successor -- with AVC-Intra and P2 -- for considerably less than $6,500.
Maybe so. But when? If it comes out three years after the AF100 came out, then the whole Moore's Law comes into play again. It should be obvious that the sooner it comes out, the more expensive it will be, and the longer it takes to come out, the less expensive it could be.

It's not any great conspiracy, but I suspect that the cost would be far less than thousands.
Well, again, we don't know, and we can't know. And component cost is one of the minorest factors in deciding how much something costs the end customer. Design, R&D, licensing, patenting, legal fees, software development, support issues, that all comes into play. Adding 10-bit would likely mean having to develop a whole new recording system -- or, has anyone noticed, the only 10-bit HD recording codec on the market is still AVC-Intra? What would they record to? You're not going to get a cheapo AVCHD codec and put it in there, because AVCHD doesn't support 10 bits. MPEG-2? Nope, not gonna happen, no version of Sony's MPEG-2 supports 10 bits. So now they would have to design a new recording format too. And test it, and then get all the NLE manufacturers to support it, and on and on and on.

It isn't a case of "hey, let's use the 68030 instead of the 68020 and we'll automatically have 10 bits!"

And if they go through all this, they'll have a product that will now appeal to ... the 0.1%. Well, guess what -- that's the situation we already have. That's why the professional divisions exist in the first place! Sony has an FS100, and Panasonic has an AF100 -- we represent that 0.1% of the market who values those kind of things over and above the mass consumer. We want additional features and we'll pay for it.
 
I like it!
Anything that challenges the overpriced & under-spec'd VG10 is a good thing!!!!
All I ask is for something like the HV20 with a 35mm chip and easily adaptable short mount - I don't even mind if it only shoots MiniDV!
I'm more interested in 35mm DOF interchangeable lens than I am interested in resolution and measurebating.
 
Well first of all the sensor was designed from the start for video, so likely far less moire, aliasing and jello than what the 5d is known for. And if it has real audio inputs, then that makes it even better.

The 5d is primarily a still camera with an added video function.

This is a video camera.
 
Barry, I just came across this discussion, and I know your views on HDMI differ from mine, (I agree it's not the best connection, but I don't agree that it's useless) but may I respond to a couple of things you've said here?

The Ninja is a product that garnered a lot of excitement, but for reasons that I think have to do more with customers not understanding things, than anything else. Who wants a Ninja? DSLR users. And the Ninja doesn't work worth a fig with a DSLR because no DSLR puts out a signal that's worth recording. Only the GH2 comes close. What does the Ninja work well with? Consumer video cameras, HDV camcorders, things like that -- as in, the things nobody's using anymore. Actually the ideal match for the Ninja would be the Sony FS100, because it's saddled with only HDMI output. I think once the Samurai comes on the market, the excitement about the Ninja will fade quite a bit as people start to look towards the more practical alternative.

1) You've obviously not seen our sales figures. If nobody's using the cameras you mention, then I don't know what they're using all those Ninjas with.
2) Don't write off DSLRs yet.
3) There are, and probably always will be, more cameras with HDMI than SDI. Yes, it's a market thing, and on this great forum, the bias - rightly - is towards SDI. But, as you've mentioned, HDMI recording more than brings life back into older cameras. And there are huge sectors in the marketplace - just outside of what we perceive to be "our" industry, where HDMI recording is a godsend.
4) And yes, we're selling a lot of Ninjas to FS100 users.

That's it. I just wanted to correct the impression that you might have given that nobody is buying the Ninja, whereas the opposite is actually the case.

Thanks

Dave Shapton
Atomos
 
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Dave, I never meant to imply that the Ninja wasn't selling! I'm glad to hear you have a big hit on your hands. My comments were aimed at whAt I would be willing to bet will be a big shift in interest towards the Samurai. Surely if the Samurai was on the market now, and a customer with an AF100 or EX1R or F3 said they wanted a Ninja, you would advise them to go with the Samurai if at all possible, wouldn't you?

Are your customers primarily using camcorders? Or are they using it with DSLRs even with their issues?

And yes, I would expect you will get a very nice chunk of business from FS100 users.
 
Barry -

Mainly camcorders. But we wouldn't be surprised if there are developments in the DSLR are soon with next-gen models. (We don't have any privileged information on this!)

Yes, of course, if you've got SDI, go with a Samurai. If you need something today or tomorrow, use a Ninja with a converter. Lots of people are doing this.

Dave Shapton
Atomos
 
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