Panasonic 4K at NAB?
- Thread starter Simon Shasha
- Start date
I wondered about that myself. Who started that rumor -- 43rumors? I guess we'll have to wait until NAB.
William_Robinette
Shallow Member
Don't kid yourself. You won't get out alive for under $20k, more like $25k and that's if you have the computer end sorted.
I believe the next paradigm shift will be with distribution compression technology. Like what RED seems to be talking about with their REDray technology. Netflix/Hulu/Amazon internet distribution is the future, broadcast is dying. The screens you're streaming to are already above 2k (iMac, most 27-30" screens) and will move to at least quad HD sooner rather then later.
I'm pleased and not worried about my content's future now that it's all 4k. I encourage anyone else with the means to seriously look into it.
cowpunk52
Veteran
While this has been a popular montra over the past several years, there just isn't any tangible proof of this yet. Web streaming will augment and could somewhat fracture the market, but broadcast - whether over the air or cable - isn't going anywhere for quite some time. I think some of this has to do with the fact that it's so dead simple for the audience - just turn the TV on, and content is pumped directly to you whether you want it or not, and whether you really care about it or not. Don't underestimate people's desire to not have to make a choice (http://online.wsj.com/article/SB10001424052702304510004575186162144526170.html). Alternately, we'll have to have a pretty significant upgrade to our web distribution infrastructure before it ever takes over the market, and that's going to take many years to develop and roll out.
William_Robinette
Shallow Member
Hulu, continuos play.
It's happening, not tomorrow, not next year, but sooner then people think.
It's happening, not tomorrow, not next year, but sooner then people think.
I think it's starting now, but won't actually reach a mainstream level for some time yet. The problem is most people are set in their ways. My mom is not going to switch to Hulu. Cable has such an infastructure that I'd bet it wil take several generations for cable companies to get into real trouble.
Simon Shasha
Well-known member
For those wondering what happened to the announcement that never was:
http://www.43rumors.com/no-m43-camcorder-announcement-what-really-happened-was-a-secret-4k-anticipation/#comments
http://www.43rumors.com/no-m43-camcorder-announcement-what-really-happened-was-a-secret-4k-anticipation/#comments
Bassman2003
Veteran
I agree, which makes a camera purchase today to prepare for this change too early. I would rather have second and third generation products anyway.
According to this article AVC-Ultra products will be next year and not this year :'( *Edit: I take that back. From the article: "To futureproof customers that need new camcorders now, Panasonic will introduce new cameras at NAB that can be upgraded to AVC-Ultra in 2013."
http://www.tvtechnology.com/article/panasonic-to-preview-avc-ultra/212926
http://www.tvtechnology.com/article/panasonic-to-preview-avc-ultra/212926
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Michael Olsen
Veteran
Interesting. My three questions:
Will Panasonic charge for this upgrade?
Will panasonic still be selling the same 2012 camera simply upgraded with AVC-Ultra support natively in 2013, or will they roll out a new camera with new hardware?
Assuming the later, how many people who bought a 2012 camera with assurance that it is "futureproof" will be rather annoyed by said 2013 camera that is decidedly better in some way(s)?
Good questions and I guess we'll know come NAB. 1 thing the article said is that the chipsets will be ready come 2013. That to me sounds like a paid upgrade. Less than a week to go.
Per Jim, by all accounts its the same here in Australia - simply cant keep up.
I think that is somewhat misguided insofar as probably 70% of people watching video on their computer are watching horribly shot handycam / cell phone (inc.iphone footage) on screens that as you say already exceed 2k or compressed HD footage. Globally bandwidth is still not great, certainly less than 1% could stream uncompressed 1080. Consumerism is based on instant satisfaction - not now sit and wait 20 minutes and watch your video load.
Thats not entirely your point - I get it... "futureproofing" - but why do I want to futureproof a TVC however? Or a corporate vignette or ... By the time 5 years rolls around these things are in an outdated archive 99% of the time. Im not saying that I wont consider a move to 4k in the near future, or I havent in the past. But it would be for a far more compelling reason than "it's 4K duh". Scarlet offers a solid 12 stops of DR by all accounts and thats compelling, but theres others offering the same or more. What if the next gen HD TV's and broadcasters do away with REC.709 and introduce a more expanded DR base for broadcast TV, say 110% of REC.709 - if I wanted to future proof for that I need to look at cameras that perform better in this area.
Theres lots of ways to look at numbers / sensors / marketing guff - and very few agree on the same thing. Some say 4k from an 8MP sensor is fine, some dont. If you asked Red it is, if you asked competing companies they'd be singing that true 4k means having 4k of Red, Green and Blue.
FWIW however, I think the EPIC and Scarlet are excellent cameras and should be on peoples consideration lists if they are in that market - but that wasnt my point.
Danielvilliers
Veteran
They should merge there photo division which has design and selling since about 18 month ago a pocket size $ 700 photo camera that enough power to do 170+ megabit intra codec. Perhaps in 5 years I will look dumb as everybody will be shooting avc-ultra but they are lagging behind terribly. You can have a $ 400 dollar recorder that will record and compress to 200 mbit intra codec now. Companies like Atomos which give you a full recorder for $ 1000 and that must be start-up size.
Brian@202020
Veteran
Not impressed with any news from Panasonic so far.
Zephyrnoid
Veteran
The key point is that the terminology is changing along with the paradigms. Hard core Cable/Sat broadcast is going to be around for a while but really only as long as the 'Traditionaist' generation is still alive– and that's not for much longer really. Following on their heels is my own gen, the Baby Boomers. Once I hit my 70's I expect hard core Sat broadcast to be relegated to third world countries/emerging nations and hard wired netcasting will be a pleasant memory by 2020.
That really leaves us with ubiquitous/pervasive wireless as the main pipeline. And that leaves us with mostly tablets & handhelds with 'TV' mostly over at the sports bar. All this is trying to say is that the concept of home theater in 4K as a ubiquitous destination is flawed. It will become the norm for Public Performance>point of purchase, conferences yada yada. Those are tiny markets compared to the individual user.
I'm banking on 1080P holding out and 4K capture to keep the 1080P 'clean'
adkimery
Veteran
Maybe I'm misreading you, but you really think that the living room TV is going to be replaced entirely by tablets? If that's the case I have to disagree. I think the content delivery method is going to keep going down the IP-centric path it's on now, but that just means more Netflix, Hulu, HBO Go, etc., being fed into TVs jacked into the internet.
I think that land line internet is going to be the next cord to start getting cut but that it will be replaced with cellular WiFi units. Tablets and other mobile devices are great 2nd screens but I doubt they will be first or only screens for very many people because of their size.
-Andrew
cowpunk52
Veteran
You, sir, are not typical to for the baby-boomer generation.
Dazzlepump
New member
I don't agree. 35mm film is a 4K format, and as such sets the cinematic standard at 4K. the 4k cameras coming out are to accommodate the Digital Film market. HD may well stay the norm, but Cinema ranges from 4K to 8K. I'd expect more changes in the near future.
-Cheers!