Open letter to the big 3, Canon, Panasonic, Sony....

dop16mm

Well-known member
This should probably go in a camera forum, but there doesn't seem to be a general discussion board that is not specific to a camera, except for the dslr one, perhaps time for a large chip cameras general category is due.

I'm not interested in dslr or similar formfactor camera for the purpose of shooting video, I don't care how good the quality gets for me it is not an option. I need a viewfinder, orientable, and a screen of high enough quality to be able to make lighting, focus and exposure decisions without the need of an external monitor.

I would like something along the lines of a sony vg20, with the basic functionality built into the body, mic in, headphones, video out, with electonic connections for more professional ins and outs via modules. Lets say top handle xlr pack, and an sdi module for the back. These would be optional upgrades purchased as needed. If need be these modules could have a ridiculous price point, but they would be there if needed without needing to step up to the next level camera body just to get it.

Canon sort of has this with the xa 10 being the pro version of whatever the consumer version is called with the removable top handle, but it isn't optional and the consumer version doesn't have the pins to attach it, why not just have a base unit and the option of buying the other thing like panasonic does with the hmc40.

I would like a bear minimum broadcast accepted codec built into body. Right now that seems to be mpeg2 50. I don't care how good avdhd 24mb/s looks, or how well it transcodes and the end result is more than good enough, I want to be able pick up my camera and shoot my project and not have to wonder if it would be rejected based on the camera original codec. If the canon xf100 can have this at $4000, it is inexcusable that the sony F3 does not at $13000. Sure there is 10 bit out and even the s-log option, but that is more rigging and more stuff. Not to knock sony and the F3 as it seems to be the top of the heap for the almost affordable cameras, but for the price of the s-log firmware I would think it should enable high bit rate internal recording at atleast 422. They can't say the card wont handle it as the Alexa does prores 444 on sxs cards. The external hookups are there for output to hdcam, uncompressed or whatever, but it is shameful that it doesn't have a universally accepted minimum broadcast codec on board. They can say it is part of the ex line but it is twice the price of an EX1 and not even in the same league.

From what I've seen of the 100's from both sony and Pany, I'd say they are brilliant and the avchd codec is not a problem for me, I love low data rate on cheap memory cards, I would just like to some sort of industry white paper that states that this is good enough providing it goes through an approved workflow, intermediate codec whatever. This needs to happen sooner rather than later. Its all well and good for bbc to state that the pany is fine with a nanoflash, but that is more expense and not how I want to work. If I need to rent a recorder for an effects shot, I know the option is there, or for a high end job that wants better from the get go fine.

I can appreciate the apprehension of the broadcasters re the format, but that is probably due to the fact that it sprang from consumer cameras and the first wave came on 1/3" cams which they tend to reject for aesthetic reasons alone. That is not the case with the new big chips. Just prior to the universal jump to Hd, miniDV was widely accepted, including the pro variants which at the codec level were exactly the same. Somebody at the highest levels needs to lobby for the codec as a minimum standard, as long as aesthetics and other intagibles are met. If the viewer can't tell the difference why should it matter.

At this point canon probably has the best chance of meeting this wish list, as they haven't yet shown their hand in the current round, and the cycles on the pro cams is slow, so there is bound to no replacement for the current big chip cams any time soon. I would assume they would go with the mpeg2 50. How about making that writable to sdxc cards with avchd options on the same cam, SDI on a module not an up-priced version of the same camera.

The only way for for the current ones to cut would be to get avchd approved as an unrestricted production format, In which case I hope a really good and cheap consumer hybrid comes to bat and blows open the doors for the little guys like me. Equal they playing field an make content king.

This may be just a rant but I'm sure others feel the same way. For me this is a high end hobby, but I still have dreams. I can't afford a new camera every year as little incremental improvements are added.

I'm seriously interested in the Sony vg20, even though it may be still not quite there yet, It is close to good enough for what I do until I can collect the lenses that would justify a better body. I can't really justify trying to budget for either of the 100's without acceptance of the codec. I can dream of the F3 but it is way out of my league and still needs an external recorder to shine.
 
Yes. And I question basic common sense of camera companies. Like Sony's VG-20 is awesome. But 24p should been on the VG-10. Did they totally not understand their market? It's indy filmmakers who will lovingly lap this camera up. And what's with Canon making DSLR and not simply putting that tech into their prosumer line. Why are they waiting when they know what needs to be done. Infact why not simply do it when you had the tech available. I mean it's not like they don't know what will sale. How about an HG10 type camera with a lens set-up like the VG-10/20, this is what the AX-10 should be. I'd buy Canon over Sony any day of the week, but now Sony has managed to actually make something I want that others don't have. I don't see why Canon wouldn't match up considering the amount of small 24p cams they have. And what happened to the XL shoulder mount body type. This tech in that kind of camera would fly off the shelves.

With all that said, it would be nice to have someone say, "If it's broadcast quality, it's usable." End of story. I mean all the fussing and arguing over Professional codecs and such. If it looks good on the screen, what's the problem? If I people can see it on their HD screens and not have a problem I don't see the issue. I think it's all about separating big money productions from small ones. But who cares. Isn't the point to get people watching whatever the network puts out?

-Nate
 
I understand where you are coming from, yet I don't understand why you wouldn't just get a professional camera that suites the needs of your client. These cameras usually have more benefits than just codec, and you'll have an equal if not better product, even by your logic.

Are you saying the F3 is not suitable for broadcast? I got a little lost in your letter.

Why not just shoot your material with professional cameras that have the functions you and your client want? I'm not sure I follow your issues.
 
....I don't understand why you wouldn't just get a professional camera that suites the needs of your client...

If I understand him correctly, dop does not have clients:

...For me this is a high end hobby...

Like dop, I have a few dollars to spend on a prosumer camcorder, but want to maximize both the quality of my work and the number of possible distribution channels, to include broadcast. And like him, I will probably buy a VG20, because it is the best large-sensor, interchangeable lens option on the horizon.

Over time, I will add a juiced link for xlr mics and one of the new Atomos Connect HDMI/HD-SDI converters (if the HDMI out is clean). I will do this in a gradual fashion because this is a hobby, and I don't have clients to help pay for it.

My expectation is, however, that Sony and Panasonic will not offer pro interfaces (or codecs) at the $2k to $3K price point. Doing so would clearly impact sales of their new large sensor pro cameras.

And, I don't want to rain on anyone's parade, but I predict that Canon will be similarly disinclined to cannibalize sales of the XA10 and XF100 with a large sensor, interchangeable lens pro codec camcorder with XLR inputs and HD SDI out. Still looking forward to seeing what they come up with, though. It's going to be an interesting 2012.

Cheers,

Bill
 
I was writing a little late so yeah I got a little garbled, but yeah my point was an affordable small formfactor camera with a codec that out of the box would be accepted by broadcasters as needed. I make small films in a non industry town with no rental options on a part time schedule. It is not feasible to rent from a larger center, as it is not possible to create a continuous scheduled production around volunteer help, I think everyone would agree with that.

I'm not sure I buy into the notion that affordable cameras kill more expensive ones, as they sell so many more to pay down development.

I had heard of avc ultra, But I thought it was only for 4k and very high bit rates. If there is a low bitrate long gop version at 10bit 422, that would be perfect, put it out now and get it broadcaster approved.

As for the F3, it seems spectacular, it is way out of my personal budget, but I would consider to swing it for upcoming productions if the internal codec was accepted for scripted productions without question.

I've been working at the low end, with incremental upgrades for 20 years now. I've been through Hi-8, dv, hdv. 16mm was great back in the day because a bolex was capable of the same quality as an arri, within given limitations.

I guess that is what I want, a digital bolex. I'd put up with double system sound of the image quality was not in question.

I'm realistic, I don't expect and arri alexa for the price of an hv20, but at the same time I don't understand the need to divide so sharply the lines between the F3 and FS100. If it is ithe same chip, why not give it the same processor and make a module that would make the fs100 into an f3, perhaps that module would make them cost close to the same, difference being lens mount etc, but the option would be there if needed. In this regard I think the RED approach is right on, they are just too small to make it happen on the scale and timeline we want.

This is my wishlist for a modular camera system.

A large sensor camera in a modular concept that the body could be released as a mass market, high end consumer, low prosumer $2000 - $3000. Consumer mic and headphone, uncrippled hdmi, codec accepted as minimum broadcast quality.

Optional audio module in the form of top handle/ xlr jacks and level controls, this could also activate firmware allowing for uncompressed audio. Priced accordingly, should not be more that $1000.

Video output modules at different price-points depending on need and functionality. I have no need for sdi, but others do, and if I went in as b camera on a job, I could rent it as needed. A bare bones composite sd downconverter for steadicam, size is a factor.

the same goes for log or raw output. Why should I as an owner of a camera body that does not shoot this way typically need to pay for a full time firmware upgrade. Put that firmware in an output module that I can chose to use or not, rent or buy.

10 bit 444 raw to ssd might be a $10,000 module. (just throwing out numbers) I don't need that so it wouldn't effect my ability to buy into the system. 2 bodies and a sync module for 3d. etc....
 
And, I don't want to rain on anyone's parade, but I predict that Canon will be similarly disinclined to cannibalize sales of the XA10 and XF100 with a large sensor, interchangeable lens pro codec camcorder with XLR inputs and HD SDI out. Still looking forward to seeing what they come up with, though. It's going to be an interesting 2012.

But imagine the XA10 and XF100 both with interchangeable lens. I believe this is what should've happened. And I'll say this, people will be ice skating in Hell real soon because Sony's VG20 has 24p. If Sony is finally getting it (years later) and have added 24p to a sub $3000 cam. I mean come on. Canon makes lens for goodness sakes. Don't they know how to do an Apple and get people buy into the whole thing. Make a camera, have it come with a decent but cheap 50mm lens. Later as people grow they'll want to experiment with new lens. Give the digital videographer reason to buy a Canon 35mm lens. Yes some people would probably buy cheaper none Canon lens, but there's a huge fan base for Canon EF lenses, so many would pony up for the extra lenses if they don't already have them.

And whatever happened to top mounted screens like the Sony fx100 and canon xh a1. That was innovative. I thought everyone would start going that route. You have to actually buy the xf300 to get that little bit of Heaven. (Tested the Sony FX100 here in Chicago around the time they first came out. Columbia College had a bunch of them and I loved that top mount screen).

My belief is maybe Canon is waiting to see where 3D is going to go. I don't know. To me there's so many times Canon could've stolen the show and they simply said, ah forget about it. If Canon makes a camera like the VG20, I'd buy it from Canon, but it seems like Sony is starting to change, or basically become smarter about their target market. I'll give Canon credit for having so many inexpensive cameras that do basic 24p though. My HG10 is still kicking and I'm still using it. Not for what I thought, I'd be using it for, but I'm not complaining. Now if Canon made a camera like the HG10, HF10, HF100 or the current XA10 with interchangeable lens for under $2000 with lens, I'm all over it. The price should be about $1,500 - $1,900. I think that's fair considering current tech.

-Nate
 
Last edited:
Canon is usually last to market on current trends but when they show up they show up with the best cameras in their class. Unfortunately, for Canon, the train has often already left the station.
 
Canon is usually last to market on current trends but when they show up they show up with the best cameras in their class. Unfortunately, for Canon, the train has often already left the station.

Yes. I don't get the marketing. Then again if it's working for them, then what can I say? I mean it does give them chance to look at all the available tech, but I'd run right back and put the 5d Mark 2 in a XA10 body and add interchangeable lens. It may sound shady, but honestly, what do you think the sales would be like? I think they'd fly off the shelves. They may chose to use a different chip, maybe one more suited for video, but to me the answer is there and people who like and are used to DSLRs would still buy them and people who like video camera style will still buy them. Some people with big pockets would buy both. All Canon needs to do is tone it down so the video camera doesn't do stills (or not as well). Those interested in video would grab it. I can get a cheap DSLR for stills. And I don't need RAW and all that. JPEGs have worked for me all this time. I go straight to Facebook many times with my stills.

But now the VG20 is doing high quality stills too. They're trying to kill Canon's market with this camera and Canon better get on it. I'm not buying a DSLR if my video camera does 1080/24p, has interchangeable lenses, and on top of it takes killer stills. No XLR ports? Don't complain. Beachtek that. Now what? I got scripts so already so what are we talking about here? Nothing stops the indy filmmaker with a cam like this. Then again nothing stopped the indie filmmaker before this, but now you don't have an excuse on the technology side.

-Nate
 
Last edited:
All of the lower cost compact cameras are geared to consumers, so pro-features like a broadcast quality CODEC and XLR audio inputs would be a non-starter for most consumers.

I think the best bet for ENG style cameras will be the new Panasonic HPX-250 camera, which should be in stores by the end of this month. It's a $6,500 list price camera, but it records 10-bit 4:2:2 on to internal P2 media. It's a bit of a big camera, but I have no problem with this, especially with a built-in 22x zoom lens. ( should be great for ENG work )
 
But your average indie filmmaker, who these cams are really aimed at, are going straight to DVD/Blu-Ray or digital download. They're skipping the middle man and going straight to the consumer. The consumer is happy with Youtube quality if it's what they want to see. Remember how har

-Nate
 
Last edited:
But your average indie filmmaker, who these cams are really aimed at

...But I don't think any cameras are aimed at the indie filmmaker. The indie filmmaker is an odd anomaly that most manufacturers really don't care about, they target the average consumer and hope for millions of sales. ( the indie market is way too small )
 
Well, the XH line is not competing with the large sensor cameras, they dont do the same things.... Now that im F3 to the gills... i kinda miss a small lightweight 3CCD style camera. There are many jobs i do where Shallow DOF isn NOT appropriate. Lowbudget Green screen, event work, etc....

Kinda want the HPX250 to come out already....
 
...But I don't think any cameras are aimed at the indie filmmaker. The indie filmmaker is an odd anomaly that most manufacturers really don't care about, they target the average consumer and hope for millions of sales. ( the indie market is way too small )

I have to disagree. 24p, interchangeable lenses, etc is not consumer stuff. The average consumer doesn't care about these things.

-Nate
 
Last edited:
I have to disagree. 24p, interchangeable lenses, etc is not consumer stuff. The average consumer doesn't care about these things.

With DSLRs the 24p video feature was a last minute add-on. Indie shooters represent an infinitesimally tiny portion of their over all camera sales. ( we are the flea on the elephant )

You might make the case for the Sony VG-10 / VG-20, but I think these cameras have yet to find a market that wants them. ( too expensive for consumers, unsatisfactory image quality for the indie shooters )

I would agree that the AF-100 and FS-100 are definitely targeted at the indie filmmaker, but I expect the financial footprint of the indie world to be a tiny fraction of what the consumer camera market is. ( we are very fortunate that these new cameras exist at all )
 
With DSLRs the 24p video feature was a last minute add-on. Indie shooters represent an infinitesimally tiny portion of their over all camera sales. ( we are the flea on the elephant )

You might make the case for the Sony VG-10 / VG-20, but I think these cameras have yet to find a market that wants them. ( too expensive for consumers, unsatisfactory image quality for the indie shooters )

I would agree that the AF-100 and FS-100 are definitely targeted at the indie filmmaker, but I expect the financial footprint of the indie world to be a tiny fraction of what the consumer camera market is. ( we are very fortunate that these new cameras exist at all )

Let's not forget about Canon's whole line of cameras that go from 60i to 24p. The HG10 doesn't even do 30p, just 60i and 24p. The 24p function on a camera is almost solely to get the youtube/vimeo indy filmmaker to drop a dollar on the camera, because when videos camera had 30p (before digital filmmaking became popular) no one cared and therefore the 30p was dropped. Now 24p is a big deal and the market for these cams is not small otherwise Canon wouldn't have 12 out of 16 cameras that do 24p. They would simply do 60i and maybe 30p. And why even bother with something like the VIXIA HF G10.

Indie filmmakers have become a huge market believe it or not. You think Final Cut X was made because the Hollywood peeps really needed it? No, it's to court consumers who fancy themselves filmmakers. And don't think about it from an American perspective, think about it worldwide. Sony added 24p to the VG20 because of pressure from indy filmmakers. They didn't get it when they made the VG10. Sony had a policy about not adding 24p to cameras under a certain price. Why do it now? Money of course. People like me said add 24p to this and I'll buy it. The question now is do I buy it or a 3D camera which doesn't have to do 24p. I mean youtube is even doing 3D and these cameras usually do 60 or 30p.

-Nate
 
Honestly, I've always wondered why there isn't anybody out there hacking the firmware on consumer cams to match that of the pro versions. If the optics are the same, and the basic hardware is the same...

edit: I mean this for consumer camcorders that have upgraded, prosumer variants. Ex: TM300/HMC40
 
Honestly, I've always wondered why there isn't anybody out there hacking the firmware on consumer cams to match that of the pro versions. If the optics are the same, and the basic hardware is the same...

edit: I mean this for consumer camcorders that have upgraded, prosumer variants. Ex: TM300/HMC40

Maybe people simply haven't thought about it. But yes. I do believe it's possible. I'm all for hacking your own equipment if you know how. People have even hacked the hardware, like the HV20 flip hack for people using 35mm adapters. I mean I've seen video of this working.



-Nate
 
Back
Top