Yeah, I was really hoping to see a zolly and some star wipes as well. Oh well, times are tight.
One of the Best Commercials I have Seen (lighting is a big reason why)...
- Thread starter DOSMedia
- Start date
Chris Lawes
Active member
I actually really would love to see some nighttime surfing zolly shots that sounds wicked 
David G. Smith
Steak Knife Member
And shot over and over again. I wouldn't even venture to guess the total amount of raw footage they shot to make that commercial, but I would be it is hours and hours and hours of takes. Nike doesn't half ass its marketing, that if for sure. That is an outstanding commercial.
EDIT: And if you ever wondered what kind of commercial director makes $2000.00/day or more!... Well, there is your answer.
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Jon Starr
Veteran
Wow, amazing.
The lighting really stands out when you make it one of the co-stars. They don't hide the lights, but in fact bring it to the forefront, showing us the lights, adding powerful colours, and highlighting them with smoke. Very powerful. Very inspiring.
I agree with others. How would that have helped? In fact shallow dof tends to be so over-used by indy filmmakers that it would have made this nike commercial look amateurish. There's something to be said for beautiful wide shots with deep dof.
It's not always about getting you out there to want to buy shoes. Nowadays, big corporate companies have too much competition, and nothing that makes them 'beter' than another brand. The only thing they can do is keep up with the technology, and sell a brand, an image. They want a certain feeling and emotion attached to their product, so that when people have this choice, they go with the brand they want. I think nike did that very well with this commercial.
The lighting really stands out when you make it one of the co-stars. They don't hide the lights, but in fact bring it to the forefront, showing us the lights, adding powerful colours, and highlighting them with smoke. Very powerful. Very inspiring.
I agree with others. How would that have helped? In fact shallow dof tends to be so over-used by indy filmmakers that it would have made this nike commercial look amateurish. There's something to be said for beautiful wide shots with deep dof.
It's not always about getting you out there to want to buy shoes. Nowadays, big corporate companies have too much competition, and nothing that makes them 'beter' than another brand. The only thing they can do is keep up with the technology, and sell a brand, an image. They want a certain feeling and emotion attached to their product, so that when people have this choice, they go with the brand they want. I think nike did that very well with this commercial.
David G. Smith
Steak Knife Member
it was directed by a great cinematographer, Lance Accord, and it shows.
http://www.imdb.com/name/nm0010139/