Ted Ramasola
Veteran
See article here:http://www.theverge.com/2012/9/5/3294545/nokias-pureview-ads-are-fraudulent
and on the BBC :http://www.bbc.co.uk/news/technology-19499879
Well, as someone into ads, I think using another camera would have been ok had there been a disclaimer on screen, like "screen images simulated" or "graphical demonstration" etc. But in this case apparently there was not so
viewers were led to believe it was a true representation.
Tsk tsk... on a lighter note, I think the guys involved in the production, not just the editor or director screwed up by missing the reflection shot.
and on the BBC :http://www.bbc.co.uk/news/technology-19499879
Well, as someone into ads, I think using another camera would have been ok had there been a disclaimer on screen, like "screen images simulated" or "graphical demonstration" etc. But in this case apparently there was not so
viewers were led to believe it was a true representation.
Tsk tsk... on a lighter note, I think the guys involved in the production, not just the editor or director screwed up by missing the reflection shot.
