Zim
Veteran
This guy things by the end of the year:
Former broadcast industry executive Tore Nordahl recently published some predictions on the AVCHD format in the professional and broadcast space. He believes that AVC will replace HDV, and in the very near future. In a recent essay entitled "Will Panasonic lead the professional HD camcorder market with AVC in 2007?", Nordahl opens with the bold statement "HDV is in trouble."
"Panasonic never joined the "HDV club" choosing to tough it out with the HVX200 DVCPRO-HD P2 camcorder (with success) while developing its AVC technology. Panasonic's decision not to spend on HDV R&D will pay off big in 2007, when I expect to see several Panasonic AVC-based HD camcorders both for semi-pro and pro use."
Nordahl goes on to note that earlier this spring Sony and Panasonic announced the joint AVCHD H.264 format. With potentially double the encoding efficiency of HDV, he predicts that AVC can easily outperform HDV in the 20Mbps datarate arena.
Mentioning the HDR-SR1 and HDR-UX1 high-end Sony consumer model announcements, he predicts Panasonic professional model AVC announcements by October 2006.
Nordahl has stated "Panasonic is fully committed to AVC in the longer term for their entire HD camcorder range." and cites evidence from the latest National Association of Broadcasters convention:
"At NAB-2006, Panasonic announced their new AVC-Intra 50Mbps video payload compression in their yet to ship AJ-HPC2000 full size fully professional HD camcorder."
He predicts that AVCHD will make inroads very soon in the prosumer and professional space with flash memory-based camcorders, as well as models offering recording to Blu-ray and hard disk, stating:
"I expect Panasonic to announce a HVX200-type camcorder with AVCHD CODEC and mini-Blue-ray Disc recording, in addition to SecureDigital and/or P2 soon. Panasonic badly needs a semi-professional HD camcorder line-up by end of 2006, not to lose market share."
"Look for new semi-professional AVCHD models selling for as little as $3,000 from Panasonic."
So what do you make of all this? I'm personally inclined to opine that the rumors of HDV's death are greatly exaggerated, and that AVC is a long way from replacing anything in the competitive 1/3" imager market. Though I do see AVC making inroads in the consumer market, and in cameras under $1500. Canon's recent HDV announcements only serves to legitimize the format and cement it's usefulness for years to come. HDV is the new DV, and I believe that it's here to stay for several more years.
Former broadcast industry executive Tore Nordahl recently published some predictions on the AVCHD format in the professional and broadcast space. He believes that AVC will replace HDV, and in the very near future. In a recent essay entitled "Will Panasonic lead the professional HD camcorder market with AVC in 2007?", Nordahl opens with the bold statement "HDV is in trouble."
"Panasonic never joined the "HDV club" choosing to tough it out with the HVX200 DVCPRO-HD P2 camcorder (with success) while developing its AVC technology. Panasonic's decision not to spend on HDV R&D will pay off big in 2007, when I expect to see several Panasonic AVC-based HD camcorders both for semi-pro and pro use."
Nordahl goes on to note that earlier this spring Sony and Panasonic announced the joint AVCHD H.264 format. With potentially double the encoding efficiency of HDV, he predicts that AVC can easily outperform HDV in the 20Mbps datarate arena.
Mentioning the HDR-SR1 and HDR-UX1 high-end Sony consumer model announcements, he predicts Panasonic professional model AVC announcements by October 2006.
Nordahl has stated "Panasonic is fully committed to AVC in the longer term for their entire HD camcorder range." and cites evidence from the latest National Association of Broadcasters convention:
"At NAB-2006, Panasonic announced their new AVC-Intra 50Mbps video payload compression in their yet to ship AJ-HPC2000 full size fully professional HD camcorder."
He predicts that AVCHD will make inroads very soon in the prosumer and professional space with flash memory-based camcorders, as well as models offering recording to Blu-ray and hard disk, stating:
"I expect Panasonic to announce a HVX200-type camcorder with AVCHD CODEC and mini-Blue-ray Disc recording, in addition to SecureDigital and/or P2 soon. Panasonic badly needs a semi-professional HD camcorder line-up by end of 2006, not to lose market share."
"Look for new semi-professional AVCHD models selling for as little as $3,000 from Panasonic."
So what do you make of all this? I'm personally inclined to opine that the rumors of HDV's death are greatly exaggerated, and that AVC is a long way from replacing anything in the competitive 1/3" imager market. Though I do see AVC making inroads in the consumer market, and in cameras under $1500. Canon's recent HDV announcements only serves to legitimize the format and cement it's usefulness for years to come. HDV is the new DV, and I believe that it's here to stay for several more years.
