New Alexa's on the way.

Really? A 4K for $80K Alexa, that I could actually buy without waiting five months for it on backorder, sounds pretty okay to me...
 
I would think that a 4k Arri with the same DR and color handling as the Alexa would go over very well with the people who have the coin to use it.
 
matoliki said:
Then you will love f65 price tag http://www.youtube.com/watch?feature=player_embedded&v=OUuoWBYuTyU
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F65 may or may not be viable at its quoted price. But an Alexa most definitely is.

I think what a lot of people don't understand about this professional gear is: it doesn't really matter what it costs. What matters is, how much can you make with it? If I bought an Alexa for $80,000 six months ago, and rented it out for $1,500/day an average of three days a week for the last six months... I would have pocketed $108,000 so far. And let's say I decided to sell the Alexa now, and can only get $50k for it on the used market. Did I take a $30k loss? Of course not. $80k went out, and $158,000 came in. I had the use of an Alexa for six months, and my net cost was zero, and in fact it PAID ME $78,000.

How can someone say an Alexa is "overpriced"? They could charge $20,000 more for it, and it would still be a screaming deal.

Now, by the same token, someone could have spent $350,000 for a Sony F35, rented it out for $2000/day for the first few weeks while people checked it out, then been burned badly when the Alexa came out and nobody wanted the F35 anymore, and lost a fortune. That would not be good.

So -- the F65's price tag is only relevant in perspective with what kind of income it will bring in. If it'll bring in $300,000 in rentals in the first six months, then it certainly wouldn't be overpriced at $250,000! And if nobody wants it and everybody demands an Epic or something else instead, then the F65 would be overpriced at $10,000. So whether it's a good deal or not is solely related to: how much rental work will it bring in? (or, alternatively, if you're someone who would be paying the $1500/day for an Alexa, for a month or so, then the F65 might make more sense to buy outright).
 
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I think it will be interesting to see how the rental market reacts when both the F65 and EPIC are available at rental houses.

We shall see :P
 
Barry_Green said:
F65 may or may not be viable at its quoted price. But an Alexa most definitely is.

I think what a lot of people don't understand about this professional gear is: it doesn't really matter what it costs. What matters is, how much can you make with it? If I bought an Alexa for $80,000 six months ago, and rented it out for $1,500/day an average of three days a week for the last six months... I would have pocketed $108,000 so far. And let's say I decided to sell the Alexa now, and can only get $50k for it on the used market. Did I take a $30k loss? Of course not. $80k went out, and $158,000 came in. I had the use of an Alexa for six months, and my net cost was zero, and in fact it PAID ME $78,000.

.
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your argument is good and all, but i have to call you on something. it is two-day week, not three-day...for some time now with the alexa. plus the 1,500 has gone down to 1,250 in many places. still, it keeps working all the time. this next 3 month rental i think i will have recovered my investment...except i have been spending the money in other things, so i still have two years to go on the lease.
 
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