New 2014 Joss Whedon film bypasses hollywood studio/theater distribution relationship

I watched this a week or so back. Pretty cool flick.

Disappointed there was only a rental, and not a purchase/download option. My internet connection sucks (and data allowance is expensive). Because of what I pay per GB, paying $20 to download once to my harddrive and watch as many time as I like, is a much more attractive option than me paying a $5 rental fee, and having to stream it each time wasting my allotted data.
 
I find it pretty interesting that he is doing this. Who knew with The Avengers that he'd have the time to do these kind of things!
 
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