music video effect: how to do it in after effects..

[Imthedirector]

I dont know what this is called but they do it music videos all the time when the video almost , zooms up and the pixels smear with it..?!? its like a zoom but with a motion blur that looks like it spreads the pixels.

sorta like this video (its a spanish reggaeton video, so just mute it)
at 37 seconds in..

http://www.youtube.com/watch?v=dEXjdrLepIY

and like this at 9 seconds in .. (bad quality but you can see the effects)
http://www.youtube.com/watch?v=yVv8YxTKknU


and also how do you guys do flashes that are also on display in that same video? I was trying to use a levels trick where I just blew it out and keyframed but is there a better way?

If its a plugin that does either one of these, let me know the name of it..

appreciate it.

 

[Imthedirector]

nobody knows how to do it?? or what its called? or what plugin does it?

 

[drk3p]

Twitch from video copilot does funkey moves and flashes.
But you answered your question, its a zoom with a blur, thats all, and you then disolve to your next shot.

 

[smithy]

Directional or motion blur?