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Well, as far as I know, lens choice is a by project basis. For instance, in American Cinematographer, the guy who did "The Golden Compass" primarily relied on two lenses, one for wide shots and one for closeups and he chose them based on the idea that he didn't want the movie to be too wide to overdo the backgrounds and he wanted to show the characters' faces as much as possible.
In 35mm adapter setups, everyone has to have a 50mm lense apparently, yet when you read about the cinematography of films, more often than not, the 50mm isn't used as much compared to the other lenses.
50mm is the closest to what we see out of the human eye...so it literally is standard.
I really dislike the look of a 50mm lens on my Letus Unit, but it seems to be the most popular lens on DVXuser for some reason.