Miami commercial
- Thread starter ihatedv
- Start date
Well, that's probably the best advice you're going to get, is from the person who hired you to make the commercial. Commercials cost money to air, and the longer the spot, the more money it's going to cost, unless it's web based - in which case, the longer it is, the longer you're going to have to hold the audience's attention. Commercial length is something that is dictated by the entity that's being advertised for.
As for tips...it's really a difficult question to answer because you've been so vague about what direction you want to take with the commercial. However, as general commercial tips, I'd say you want to captivate the audience, hold their attention, and recommend the product to them.
As for tips...it's really a difficult question to answer because you've been so vague about what direction you want to take with the commercial. However, as general commercial tips, I'd say you want to captivate the audience, hold their attention, and recommend the product to them.
j1clark@ucsd.edu
Veteran
Depending on where, 15, 30, 45, and 60 second slots are common, down to the exact frame count... Ad time is expensive, and so, a 'taqueria' may be only able to afford a 30 second spot. But doing a 30 and a 60 would probably cover their needs.
If this is an 'internet' ad, you can play with those numbers. But for broadcast, whoever the taqueria has signed up to be their media outlet, will probably have specifics, and if it is to be 'aired' the station, or stations, may have specific requirements on media submitted for broadcast.
Don't know exactly why this is in the 'script' section... because there are many roads, even with the same script, to a spot... and I'd hesitate to say... 1/2 page does not equal a 30
second spot.
Probably the AV type script is the best where one has a column for the audio, a second column for the visuals.
And remember... put the name, location, and phone number 3 times in the audio track...
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there is that initial meeting where the client tells you what he wants.
you should be prepared to listen to what the client has to say and translate that into all the information you want, if after the client finished his requirements and you find that not all the information you need is provided, you should ask any questions you want concerning the project.
that's when you should have asked where the spot will be airing, how long does he want the spot, how many verson of the spot.
that's how you give them your initial price point or flat rate.
you should be prepared to listen to what the client has to say and translate that into all the information you want, if after the client finished his requirements and you find that not all the information you need is provided, you should ask any questions you want concerning the project.
that's when you should have asked where the spot will be airing, how long does he want the spot, how many verson of the spot.
that's how you give them your initial price point or flat rate.
Regarding technical info - find out what stations their airing this commercial on and call those stations. Ask for their delivery requirements.
Some stations accept spots via FTP but require Quicktime files in a certain codec with a specific audio encoding. Others accept MPEG2 files, but again you can have MPEG2 Layer 1 audio, MPEG2 Layer 2 audio, variable bit rate video, constant bit rate, etc...
Some stations will require Beta. Do you have access to a Beta deck? Others will accept DVDs. Find out whether they accept SD only or SD and HD. Find out if the SD is centerpunched from the HD master or if you can submit two spots. You'll need bars and tone and a slate on all tapes - some require it on digital delivery too. Include the client name, name of the spot, running time, date, and your contact info.
Your framerate will end up at 29.97. You can shoot 24p, but you need to deliver 29.97. Your color levels and luminance must fall withing SMPTE standards or your spot can be rejected. Check with the station if you don't know what these are.
We really can't give you more information than that because it's not up to us - it's up to the stations you're delivering to. And they may all have different requirements, so contact everything station that will air your ad to get the tech specs.
Good luck with it. Advertising can be fun.
M
Some stations accept spots via FTP but require Quicktime files in a certain codec with a specific audio encoding. Others accept MPEG2 files, but again you can have MPEG2 Layer 1 audio, MPEG2 Layer 2 audio, variable bit rate video, constant bit rate, etc...
Some stations will require Beta. Do you have access to a Beta deck? Others will accept DVDs. Find out whether they accept SD only or SD and HD. Find out if the SD is centerpunched from the HD master or if you can submit two spots. You'll need bars and tone and a slate on all tapes - some require it on digital delivery too. Include the client name, name of the spot, running time, date, and your contact info.
Your framerate will end up at 29.97. You can shoot 24p, but you need to deliver 29.97. Your color levels and luminance must fall withing SMPTE standards or your spot can be rejected. Check with the station if you don't know what these are.
We really can't give you more information than that because it's not up to us - it's up to the stations you're delivering to. And they may all have different requirements, so contact everything station that will air your ad to get the tech specs.
Good luck with it. Advertising can be fun.
M