Mac Pro 2013 Commercial lighting

[lxjordanxl]

Hey guys,

Any idea how Apple achieved these visuals so masterfully in this commercial? http://www.youtube.com/watch?v=SQl2FjaKCAQ


Would love to know how they rotated the object and what they did with the lighting?


Thanks in advance!!

 

[Grug]

I'd be surprised if that wasn't simply a digital rendering. But those basic effects come from rotating a product through a lighting setup (so that highlights are caught at different angles).

It could be done with something as simple as the product on a lazy susan, with the camera mounted on a jib - or it could get exponentially more complicated.

 

[aalleexx]

CGI

 

[David Jimerson]

I agree, CGI.

 

[KyleProhaska]

Yes it's definitely CGI.

 

[lxjordanxl]

How could I replicate this look on camera, not CGI? Any idea on lighting?

 

[David W. Jones]

How could I replicate this look on camera, not CGI? Any idea on lighting?

One might ask what tools you have available?

Do you have a turntable, jib, flag kit, what lights?

 

[lxjordanxl]

I have access to mostly anything I need through rental companies, I would just like to know how to replicate that look

One might ask what tools you have available?

Do you have a turntable, jib, flag kit, what lights?

 

[David W. Jones]

You might place the item to be shot on a turntable, maybe mount your camera on a jib to give a slight move as well, you might add a Dedolight kit, a dozen flags on c-stands, and you have a start.

 

[lxjordanxl]

Ok, thanks! I'll give it a shot and post results!

You might place the item to be shot on a turntable, maybe mount your camera on a jib to give a slight move as well, you might add a Dedolight kit, a dozen flags on c-stands, and you have a start.

 

[lxjordanxl]

One cinematographer told me this "they use motion control cameras and platforms and have the lighting on a board that does the same cues at the same time repeatably - then they shoot them at like a frame a second so they can shoot at deep f stops to make sure they have focus across the object with the lenses there using."


What does this mean---- "then they shoot them at like a frame a second so they can shoot at deep f stops to make sure they have focus across the object with the lenses there using"