Local Commercial Using 24p

David Jimerson

David Jimerson

Administrator
Staff member
Just saw an ad for a car dealership which was shot in 24p, I suspect done with the DVX.

It was awful. There was a quick zoom out AND a quick pan, and you can guess how strobed that looked. To make it worse, it was underexposed, and the added 60i graphics overlays clashed.

Somebody probably talked them into it, playing up the DVX and 24p without really knowing how to use it. (I don't *know* that it was done on the DVX, but it sure looked like it, and anyone who put the money into a 900 or better probably knows what he's doing.) A lesson in what not to do.

Now, I've made it a personal policy not to say anything negative about someone's work until I've posted some of my own for the world to ridicule, but this was so obviously bad I just couldn't refrain.
 
Re: Local Commercial Using 24p

The commercial was probably a freebee, i.e. the client payed for the airtime and got the production for free from the local cable company or TV station (at least that's how it's done in my neck of the woods.)

Doing graphics for 24p is a bit of a challenge. IMHO fast moving text overlays look a little too jittery when rendered at 24fps. I've done a lot of graphics over telecined film footage in After Effects and have found that if I leave the separate fields option off and render at 29.97 without interlacing, I get smoother moving graphics while retaining a 'film-like' motion. The graphics are effectively rendered at 29.97 progressive. ;)
 
Re: Local Commercial Using 24p

It looks like they never removed the pulldown and just treated the footage as normal 60i. The overlays were definitely never 24p.
 
Re: Local Commercial Using 24p

when you say the footage looked "strobed" what exactly do you mean and how would one avoid this? Also, I do plan on doing some AE graphics over my 24p footage, any tips besides what was stated here?
 
Re: Local Commercial Using 24p

if you have fast moving graphics you can do this in/for 24p also but you have to apply motion-blur if you don't want to have strobing! how much motion blur you apply is a matter of taste and speed of course ;)
 
Re: Local Commercial Using 24p

I don't understand. I've done plenty of titles over 24p 16mm/35mm transfered to video. I've never seen any "jitter" associated with it. Is there something different w/ the DVX?


-J
 
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