The first thing I do is use a pump blower to get all light dust or otherwise loose junk off the lens... If I have to wipe it down later, I don't want to push that stuff into the glass and drag it around as I'm wiping.
The second thing I do, if it's not clean, is lightly 'dust' the surface of the lens with lens cloth, and then use the pump blower again. This should help get any pieces of dust, dirt, or grim, which is loose but didn't go off with the blower the first time.
Third, I use a carefully huff my breath onto the lens. I'm careful not to actually 'spit' on the lens but simply create condensation. I then use the professional disposable lens wipes to wipe the lens. i do so in a spiral motion, from the middle outwards. I used to use those nice lens cloths which were not one time use cloths, but I've found it not worth the risk and effort trying to keep them super clean! Instead, I use them in my case, if I ever loose a lens cap, I rubber band the really thick non-disposable cloths around the lens for protection.
Repeat steps if necessary.
I've not had a lens so un-undeniably dirty, that the lens solution was necessary. Sometimes if there is an oil or grease on the lens, and wiping it with breath is just smearing it around to else where, the solution may be necessary. The stuff I have is that infamous cheap little red bottle, and that's not to reassuring.
I stay away from liquids just out of habit. I know there are special kinds that you can use for lenses but I've had bad experiences with smudging and such, so I just go with good old microfiber cloth. They do wonders for cleaning glass (of all sorts) just make sure they're clean. I have a bunch laying around since a new one comes with every pair of glasses I order, and I have like four pairs now. They're convenient, cheap, and good.
Yeah that all seems pretty standard, thanks!
Its just that i was shooting at the coast at the weekend and there was quite abit of spray getting on the lens so it required regular cleaning.... i was just reflecting on it and was wondering if a lens cloth and spray were the best tools for the jobs....
So disposable cloths or if need-be disposable wet wipes are the best way....
I'd not touch a reusable cloth lens rag. They accumulate gak (oils from hands, etc.) that you probably don't want on your lens.
I use compressed air to blow off chunks, then breathe on and wipe lightly (always lightly) the lens with a virgin piece of lens tissue. I'd only use the Pancro fluid if there were some film-like deposits (hand/finger smudge - maybe) on the lens.