Yes, it definately looks more filmic (is that a word?) than most of these other reality shows.
I do like the aeasthetic it gives. I am going to be doing an instructional video soon, and would seriously consider doing it in 24p just so that it is different than some of the other stuff out there (but I will likely be mixing in B-roll footage from a Canon ZR camera, so I think I'll wind up using 30p)