Just shoot the damn thing!

Wilbur Eddings

Well-known member
Hi folks. I'm shiny and new around here (besides a few scuff marks from my market place post) but I have something to share that might be an encouragement to many of you who dream of a career as a filmmaker.

I don't know who will read this but I'm writing it anyway ;)

The Short Version:

I put everything I had into making my first 90 minute movie.
I had zero experience with anything technical, just a love for movies and a massive desire to make them.
I made the movie and lost everything in the process. (Total bankruptcy).
The movie was mediocre at best but got a Cinematic release in my country and did very well on the Rental circuit.
A year or so later it was picked up by international distributors and I made a few million $ profit.
My next project has a 6 mil $ budget with 2 years to produce. (Much better than 40 days no?)

My biggest lesson learned?
Chase your dreams and turn a deaf ear to the naysayers. Chase your dream with great passion, Character and Wisdom will be provided on route.

The long-ish version:

Firstly, Wilbur Eddings is not my real name. I don't feel comfortable sharing my name here because I'm a bit of a touchy fellow and the anonymity of people in forums gives them license to be very nasty. I suffer from bi-polar disorder which means I swing between superman and worm-eater pretty darn easily.
So please forgive the cloak and dagger manouver ;)

I love people. Seriously. I live to see them achieve their dreams, so I'm gonna share my journey here and hope it helps some of you achieve yours.

So anyhoo, lets get to the principles I learned:

My two biggies:

1) Life is running out. Time is getting shorter. Every day you delay jumping into your dream (movie) is a day you cannot get back.

2) Failure is a myth. There are merely different outcomes to every action. The doing of something is what is most important. The lessons learned are invaluable and place you head and shoulders above the theorizers.


Now to the story:
It reads like a nightmare but hold your breath and get to the end.

I was a creative director earning a good salary with really big corporate clients.
Twas' not my passion, I wanted to make movies. Nothing else in life mattered to me. i wanted to make MOVIES!

So off I went. Wrote a script, begged everywhere for money for a year before I got some to shoot a trailer of the movie. At the end of the night of the trailer shoot, the investor informed me that she actually did not have the money and had made the commitment based on a sale going through.
Uh. Crap.
Crews wanted to kill me. (Literally - haha).
So I took my trailer and off I went, begging and pitching like crazy.
At some point the pressure of the owed money was so heavy that I went to my boss and said "I have to resign because my salary won't cover my teaser trailer bills!"
Everyone thought I was nuts (I am kinda). Leave your job becuase you owe too much money? Truth is, the only way to pay those bills was to land an investor for the movie.

It took a year of cold calling at every business, friend and family member I could find.
I was doing two pitches every day of the week. I didn't care if it was the guy at the corner shop or a shoe salesman. I shared my dream with everything that moved.
At a certain point, I lost my house and my car. I was even walking and hitching with my laptop in my bag to do these pitches until someone lent me a car.
Ha Ha.. crazy no?

Eventually (after tons of false promises and failed leads) I landed my investor.
The first thing I did was pay the bills for that teaser trailer - one year later. The suppliers still hated me, but I got em paid in the end and I was very happy!

How much did I know about film making?
Um.. I did a 12 week crash course which happened for 2 hours every Saturday.
I did a short movie and fell in love with film making. After thirty four years of wondering why I was on the planet, Directing my first short felt like a light was shining upon me from above (ala mr Bean). I was besotted.

This is where the tech buffs in general will slay me. "First learn the technical side of film making then make the film". I'd still be waiting to make the film if I took that approach.
The Vision always comes before the provision!

I tried to find out as much as I could about film making and crews but all I found was a pack of tech vultures more interested in the career of film making than the passion of it.
Condescending new-school Geeks or Arrogant old-school 35mm stalwarts... These were my choices.
There was a massive debate about 35mm vs HD and i couldnt afford 35mm - why the hell couldnt they understand that? Bah!
The mainstream is filled with over charging, closed minded sharks who will suck you dry for every cent to get to their own dreams.

I had no clue that passionate people who were willing to even do stuff for free existed. I was disgusted and disappointed but I wanted to make movies so i spent my budget on the top crews I could afford in my country.

I failed in every way possible making my first movie. but I mean FAILED!

Halfway through production my principle investor declared insolvency (massive real estate value crash) but neglected to tell me the truth. "Here we go again".
My crews, who were already frustrated with my total lack of tech savvy (I didn't know the difference between a zoom and a prime), suddenly found out that they might not get paid.
The word 'nightmare' resonate with anyone?
I tell you what, suddenly you are shcheister, a thief and every other possible nasty piece of work in crime novels! Investor drops me and I'm the bad guy. Thats life no?

Everything that could go wrong went wrong but I kept going. I negotiated, ate tons of humble pie (really bitter humble pie) , begged for favors and just kept plodding forward.
Luckily I had paid some of the crew upfront and most of the actors were willing to finish it "but you better find my money!".
I rewrote the script to suit the new zero budget.
I shot that movie with an Arri D21 then a RED then EX1 nad EX3 then 7D and 5D2 but i finished the damn thing in the end with volunteers I had found via a facebook group. (AMAZING people!)

The original Editor was holding the film ransom for payment plus extortionate interest. It took three months to find the money to get the edit back and hire a new (fantastic) editor who did the edit for peanuts.

No matter how much I tried to explain to suppliers that finishing the movie would mean income to pay my debts, they rained hell down upon me. Some were extremely supportive and understanding but others humiliated me on social media and even on Radio. Twas a nightmare to say the least but I kept on moving. I wanted to make movies and I had faith in my product. I didn't blame them for being angry at me. I had made a commitment to them and they made commitments based on my commitment. Nasty circle.

We finally set a new release date at local cinema (Missed the first one because of the original editor) and released the movie.

The critics ripped my movie to so many pieces that I thought my life had ended.
I actually wanted to find out where they lived and break some legs. These bastards who had no clue what it took to make the thing sit for 90 minutes and destroy it.
One or two reviews were good but most were devastating.
Reading every line was like having molten lava poured on my heart. "Don't take it personally" - The first person who said that to me nearly got punched in the face. "Do you know what it took to make that thing?"

It did ok at box office. Digital release, so not many screens but it did better than expected. I still couldn't pay my bills though and ended up living with family in a small room. (Big time filmmaker... you can imagine the "i told you so speeches". *shiver*

The big surprise came at Rental release.
Rental stores snapped it up and it flew off the shelves. The target market really enjoyed our movie.
-- Epic shocker after so much hell. --
Anyhoo. Long story short: The Rental success increased the value of the product and we were able to negotiate from a position of strength with international distributors.

The rest is history :)


But here's the lessons:

I regret not one day.

There was no platform of mentorship available to me when I started my journey. I did not even know that forums like this exist. I tried to get the best crews and mentors I could find and poured my heart and soul into the project. It almost cost me my sanity, but I held on for dear life and pursued my dream with white knuckles! I am thankful that I did not have to learn these lessons over many projects but learned them all at once.
No film school can prepare you for this. Unless you've got Peter Jackson holding your hand when you shoot your first movie, you're gonna learn some epic lessons - Relish every one or else you'll be re-writing!

The lessons I learned were invaluable. There was no learning curve. Everything that could go wrong went wrong on my first project and I took note of every weakness and flaw in my own ignorance and character.
I cannot wait to reward every single person who worked on my film. (Even the vindictive, nasty ones). Paid or unpaid, it's hard work. Gruelling 12 -16 hour days for more than a month. I am so grateful for every person that was involved. Take no-one for granted, for even your enemies have the power to make you a better person!

The next projects are streamlined. They have a minimum of 1 year of pre-production each with financial trusts and entertainment lawyers in place. My goal with my first movie was to make one. My goal with my second movie is a foreign language award. Big difference in attitude.

I am starting a logistics management company specifically for independent movie makers who know nothing about the heavy logistics of film making. Film funds and Tax rebates require extremely meticulous logistics management. Investor management is no joke, it is make or break. We made sure that every sponsor got exactly what they paid for (or more).

The experience made me a better man, I was forced to deal with my temper and frustration and forced to get a haven of perspective in dealing with my dream.

I learned that critics mean nothing. They are mostly ignorant of their effect on filmmakers and those who want to want to watch your movie will watch it anyway.
Try to take the criticism as well as you can but in the end its not up to your critics, it's up to you!

I wish I could say 'don't read the criticism' but it's impossible. Every film maker cares about his hard work and having it insulted and spat on by people you do not even know is very painful. You just have to weather the initial storm, grow a thicker skin and move on to your next project.
Learn as much as you can but move on.

You chose to display your abilities on the biggest platform in the world so get ready to be pelted with both praise and rotten eggs.

Art is about taste. Some will spit out a lemon with a look of disgust while others chew it with relish. Some love the taste of Olives and others grimace at the texture. Your movie is art, it is a creative expression of your imagination which will appeal to different tastes in different ways. Don't let your fear of people's taste stop you from jumping in and shooting your movie. Just shoot the damn thing!

While I made my first movie, I felt like a failure. I felt intimidated by thirty year veterans and technical geniuses.
When my investor folded, I felt like a failure. When I had no solid answers for the cast and crew, I felt like a failure (Investor strung me out for a few months before eventually telling the truth), When the critics got hold of my movie i felt like a failure.

Then I learned the most important lesson of my life:

"Success is inevitable if you fear not failure."

It is the fear of failure that holds us back the most, but failure does not exist.

Your first movie can win an Oscar or it can bankrupt you. Those are merely different outcomes. They do not determine who you are or what you are capable of. Everything is an experience which will take you to your next level. get stuck in, put your heart and soul into it and fear not failure!

I read a heck of a lot of success books and business books. My favorite revelation is this one:

"Losing certain battles is key to winning the war".

A lost battle can teach you how to win your war.
It certainly did that for me!

Stop hanging back and waiting for the right moment! Write that screenplay and get your ass out their looking for a sponsor!
Nothing qualifies a man for battle like the whizzing of bullets around his head!

Here's my suggestions for a first timer:

Shoot shorts. Lots of em.
Shoot them on a camcorder.
Shoot them on your cellphone.
24p, 30p, 60i whatever, just shoot the dang things!
You're an Indy film maker, shoot on what you can afford, just shoot!

Make up a 60 second story about your dog crossing the lawn if you have to!
If you can't get nice DoF then compensate with excellent set design (planks and a tire) and find the best looking framing for your phone or camcorder.
Just shoot something dammit. The experience will show you how much you know and more importantly, how much you don't know!
Your goal is to fill in the blanks of your ignorance. Trolling forums becomes a totally different experience when you actually have an idea of your information deficiencies.

On that note (forums). Don't be afraid to stand up for your theories or opinions, no matter how dumb they are. You will get bullied and teased, but you'll learn a heck of a lot more if you fail with bravado and confidence! You're not wrong because some other guy says you are, you are only wrong when the proof is incontrovertible (thank God for spell check) .

Once you have a screenplay, start plaguing film funds and tax rebate departments like you've got a terminal disease!
Do not rest until you know every in and every out in those departments.
Many countries give you up to 35% of your films spend back in rebates.. that can be a LOT of money. Film funds are everywhere, they just need to be understood and taken advantage of.
I failed to pursue both those avenues and later found out that I could have had over $250 000 in my bank account just for filling in some forms. What a douche!

IMPORTANT:
Shoot a trailer for your movie as a part of your presentation. It's a lot easier to shoot a kick ass trailer than a 90 minute film that makes sense so go balls to the wall on that trailer! Investors get a lot more excited when they see you can actually make a film and it looks like you have already started production. No one likes investing into your project if you haven't. Why should I believe in you if you don't believe in you?

Go see distributors and exhibitors with that teaser trailer.
Even if you get a commitment for a small 5 screen digital release in a mall, it helps get the local fish n chips shop to pay you a hundred bucks for product placement.

Share your vision with everyone. Some will laugh, others will lecture you but eventually, you'll get an investor. If it's a one in a million shot, you best get started. Only 999 999 rejections ahead of you! :)
What you waiting for? That movie aint gonna shoot itself you know!

Don't roll cameras unless the money is in the bank. As Horatio says on CSI: "Trust, but verify".
Boy oh Boy did I learn that the hard way!

Ignore the dream stealers: Anyone who gives you the 'You're not Ridley Scott" speech might mean well but they are dream stealers. Smile and nod and move along.

The most important 10 two letter words ever:
"if it is to be it is up to me." <--- The DoP and Line producer may have been in the industry for five thousand millenia but its YOUR name on the chopping block!
Be humble but stay focused. If you are going to make mistakes, make them as big as you can! Conservatives are people who assume that nothing ever gets done for the first time. Stick to your guns and try your ideas. other peoples ideas are what you apply when you are 100% sure yours don't work.


Some Random thoughts/Principles:


Everyone has ideas. Heck man, almost every person on the film set wants to be a Director, most of them think their ideas are better than yours. Thats fine, let them raise their own money and shoot their own film. This is yours, for better or worse.

Scheduling is not a joke. It's a make or break. The weeks leading up to your shoot must focus heavily on that schedule. 90 minutes is a heck of a lot of story telling. Your story comes first, make sure you have that covered in your schedule BEFORE the flash and dance. The AD is responsible for that schedule but the buck stops with you. Don't let fatigue rob you of excellence. Stick your guns, maintain your focus, stay your course.

As an Indy, you will work a lot harder than the big budget boys, be ready. Set your mind to do what you can with what you have and put your cheer-leading dress on! Keep your team motivated and do everything in your power to feed them well.

Epic revelation:
Food is the most awesome cheerleader ever! An army cannot march on an empty stomach. Food and drink keeps the spirits up more than you can believe. At the worst moments of my shoot, the guys would pep up after a nice chow. Sell your lung if you have to but keep the food coming!


Phew, suddenly got tired but I'll be happy to give any other thoughts if someone is interested.

The most important thing I can stress here is this:
JUST SHOOT THE DAMN THING!

I hope someone makes sense of my ramblings above and it actually helps.
 
Scheduling is not a joke. It's a make or break. The weeks leading up to your shoot must focus heavily on that schedule. 90 minutes is a heck of a lot of story telling. Your story comes first, make sure you have that covered in your schedule BEFORE the flash and dance.
It would be nice if more studio major-projects people took this to heart.
 
After reading your words I now want to see the film ...

so, Mr Mysterious. Are you willing to break cover and give us the title?
 
nice and touching story, congrats! you really deserve it. I'm too interested on the movie...I'm really curious.
 
Long post but well worth reading. I really did like this part:

Shoot shorts. Lots of em.
Shoot them on a camcorder.
Shoot them on your cellphone.
24p, 30p, 60i whatever, just shoot the dang things!
You're an Indy film maker, shoot on what you can afford, just shoot!
That I fully agree with. Many of us are so paranoid of shooting anything that isn't professional, or will be laughed at by our peers, that we don't allow ourselves to make blunders to learn and grow and sharpen our skills.

I also agree with what you said about not rolling until you have money in the bank. Especially for new, indie filmmakers. People need to learn to find something that will sell, some pathway. Until then, just shoot something with a budget of spare change until you get actual money to shoot something bigger. Too often people go the path you did and end up in deep debt from credit cards, etc. If you can't afford it, don't shoot it. Just keep shooting shorts and having fun learning.

Would like to know the name of your first film, to see it. But then again, if you said that there would go your cloak and dagger, and I have a hunch several of us dweebs on here have heard of you. :happy:
 
Many of us are so paranoid of shooting anything that isn't professional, or will be laughed at by our peers, that we don't allow ourselves to make blunders to learn and grow and sharpen our skills.
:happy:

Now you're talking.

I love movies. if could watch 1 or 2 every day, I would! It's not that I don't have the time, it's that there are not enough cool movies!

We need MOAR!

Every genre needs MOAR! I'm a Space Sci-fi addict. Prolly watched the latest Star Trek 20 times. MOAR Space sci-fi needed dammit!

But Alas.
The wealth of the world's story telling talent will head to the graveyard untapped because: "what if I fail".

The world belongs not to they with the biggest brains, but to they with the biggest balls!
 
"What if I fail?"
So very true, we live in an unforgiving society. A society of "failure is not an option". I know this, because I have lived it. My happiest and most fulfilling days in filmmaking were when I first started. I made several short films. Most of them are crap. Actually, all of them probably, but some have some good moments. But I had a blast, learned a lot, so did most people working around me. It was some of the funnest times in my life.

Then I thought I needed to be more serious. You know, be more pro, rise above the "crap", make money.

Well, I got some freelance work. My craft became more "professional". Freelancing was few and far between, so I got a job in broadcasting, which lead to another. I actually like my job. Working as a "professional".

But I don't shoot anything anymore, outside the job that is.

It took a life changing event early this summer for me to realize that life is too short, and I need to get out and shoot what I want to shoot, my dreams, and accept it to be for whatever it is, crap or brilliance. To learn, have fun. And if it doesn't look pro, and I don't make any money at it, so be it.

Chuckle about the messenger here, but John Tesh of all people said he's been talking to a lot of seniors these days and the one theme he comes across are people in their 70's and 80's saying they wished they had taken more chances in their life when younger. Think about that. This is what happens to you if you don't fail.
 
I agree. Now is the time to get out there and make a film. The economy is crap anyways, so for those of us with less work, we might as well take advantage of this time.

I might try and shoot a feature for 500-700 bucks over the winter. Crazy, but better than sitting and doing nothing. Hopefully I'll survive the thing too.
 
I agree. Now is the time to get out there and make a film. The economy is crap anyways, so for those of us with less work, we might as well take advantage of this time.

I might try and shoot a feature for 500-700 bucks over the winter. Crazy, but better than sitting and doing nothing. Hopefully I'll survive the thing too.

My next project starts August next year. (Nice looong pre-prod).

This is what I am doing so long:

El cheapo ad in the local paper and to my fb friends: "I need volunteers to help me shoot a movie. You never know, we might get famous!" (contact details).

Then, when everyone rocks up, write a script with characters that suit the volunteers. One guy that volunteered is the huge gym monstrosity who can't speak so good. So I made him a villain who will get beaten up by a skinny Nerd. They're having a whale of time with the fight choreography.

It's a great opportunity to test angles, tracking, exposures and all sorts of other ideas. We just got some of those cool 'Go Pros' so we're gonna see how much of the movie we can shoot on those.

Actually. when it's done, I'll upload it somewhere as Wilbur Eddings and show you guys.

Its unbelievable how many people are keen to act or dance or whatever for freeeeee.

Just shoot the Damn thing!
 
Really liked reading your story. Theres some great points and the greatest part, you pulled through all the rain and hail and started your successful journey. It really is a great story of courage and determination.

Theres one small thing Ill take a slight issue with.

I tell you what, suddenly you are shcheister, a thief and every other possible nasty piece of work in crime novels!

Now I agree these people crossed the line by slandering you and they should know better. No amount of slander or name calling is going to change the situation. And I think the approach they took says many thing about their character, BUT...

Investor drops me and I'm the bad guy. Thats life no?

hmmm no thats not life. You have to understand your crew are all of different backgrounds, perspectives and circumstance.

Lets take crew member A. Crew member A has a mortgage, two kids and a cat. His income from his work is needed to cover all these things. He's at work one day and hears, your not going to get paid and theres no more money.

Suddenly crew member A could lose his house. He is supposed to be rational about that?

Please dont take this in any way that I am trying to deflate your story. Not in the least. Its inspiring. I just found that particular remark a little unthoughtful.
 
Suddenly crew member A could lose his house. He is supposed to be rational about that?

Please dont take this in any way that I am trying to deflate your story. Not in the least. Its inspiring. I just found that particular remark a little unthoughtful.

My bad. I should have added those thoughts in there.

Yeah, that kept me awake for almost a year and a half. All I could think of was what I had done to these people. My vision, their pain. The worst part was my powerlessness to do anything about it.



I hope this does not discourage anyone from shooting their movie, learn from my mistakes and be encouraged from my victory, this is why I share my heart here.
 
Last edited:
I enjoyed the read, thanks for posting it.
I'm very impressed with your perseverance through out all of this
and glad it all worked out for you in the end.

I do have a question though. In your original post you mention this...

My next project has a 6 mil $ budget with 2 years to produce. (Much better than 40 days no?)
Then later in this thread you mention this...

My next project starts August next year. (Nice looong pre-prod).

This is what I am doing so long:
El cheapo ad in the local paper and to my fb friends: "I need volunteers to help me shoot a movie. You never know, we might get famous!"

Its unbelievable how many people are keen to act or dance or whatever for freeeeee.

I really don't get this at all. A 6 million dollar budget and youre looking for free help?
 
I enjoyed the read, thanks for posting it.
I'm very impressed with your perseverance through out all of this
and glad it all worked out for you in the end.

I do have a question though. In your original post you mention this...

Then later in this thread you mention this...

I really don't get this at all. A 6 million dollar budget and youre looking for free help?

Yeah, next project starts in August next year, so I mess around in between.
I'm buying a kit for about $15k and experimenting and learning as I go. I'm not much more technically knowledgeable than I was two years ago as I was very focused on the logistics side of things while I Directed. I still view myself as a film student learning the ropes. I have plenty of free time on my hands lately so why not shoot some fun low budget movies with volunteers? No financial risk for me and a great experience for people who might never get the opportunity.


Even for next years' project i'll be looking for volunteers and students. One thing I learned was that the best way to find your key crews is to find those who are so passionate that they will consider just being involved to be payment. If the students or volunteers really shine, they have themselves a career!
A 6 mil budget is actually very small, you still have to be creative and proactive to get as much production value as you can.

Also: I want to start a hands on film school soon to develop emerging talent and give them a platform. I don't ever want to lose my passion for being a life source and a platform to people. I'll be shooting shorts and low budget movies until the day I die.
Professionals can really steal your passion because at some point their passion becomes their job and life on set becomes business as usual. I respect and need the professionals, but film making is not how I make a living, it is my life.
It is the creative expression of my fantasy.
When my first film bankrupted me and all my friends abandoned me, I loved being a filmmaker. When my enemies nodded at me condescendingly, I loved being a filmmaker. When the critics ripped me to shreds, I loved being a filmmaker. Film making is not what I do, it is what I am.

No matter how much money you have, stay a student and keep your passion!

I have a friend who owns an auto mechanic shop - guess what he does for a hobby? - he goes into poor neighborhoods and fixes peoples cars for free. It exhausts him but it brings him joy. I feel the same way about film making.
 
Great read. Somewhat inspiring for me in the moment, cause I have to prepare 2 productions out of nothing in the moment.

Should be a sticky.

Frank
 
Back
Top