James Bond Abandons His "Shaken Not Stirred" Martini For A... Heineken

G

groveChuck

U-matic Member
Also turns out product placement was happening even in the earliest Bond films... :beer:

In his movies, James Bond seldom plays by the rules. But his fans always expect him to stay true to the Bond lore: the womanizing, the fast cars, the martini, "shaken, not stirred." So it's not surprising that as the 23rd Bond film, "Skyfall," prepares for release in November, the public is up in arms that the protagonist will be shown in the movie enjoying -- gasp -- a Heineken.

While the beer brand has a 15-year history with the Bond franchise, the deal it signed in March is its most integrated to date. Reported to be worth $45 million, it required that James Bond drink the beer in one scene of the movie. It also put Daniel Craig, as Bond, in a Heineken ad...

The Bond franchise, which turns 50 this year, has always relied heavily on product placement. Even in "Dr. No," Sean Connery's Bond flew Pan Am and drank prominently displayed Smirnoff vodka. The Aston Martin wasn't even introduced to the franchise until "Goldfinger"; in the novels 007 drove a Bentley.
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http://adage.com/article/digital/co...mail&utm_medium=newsletter&utm_campaign=adage
 
They've been using car product placement in Bond films forever (I think I remember BMW paying a buttload of money for Bond to drive them in Tomorrow Never Dies), but this actually bothers me a little bit. Bond just doesn't strike me as a beer drinker, but I guess they'll do anything for money.
 
Reminds me of the Steve Martin SNL skit where he plays a cheap James Bond, and orders the cheapest drink on the menu. The waiter gives him a beer, shaken.
 
Storywise, there's no difference.

Unless he has like a drink shaker that creates nitroglycerin out of vodka and he tricks one of the baddies to use it.

In that case, there would be a difference.
 
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