Is my rate really that unreasonable?

pulp

Active member
I just wanted to share this experience, as it bothered me a bit.

I got a call from someone who said they had seem my resume and needed a DP. They didn't tell me anything about the project, but asked what camera I used (it's in my resume). I told them an HVX and a T3i with a lot of accessories. They asked if I had any connections to the RED.

I said I did, but chances are it'd be out of their price range (if they're calling me, I'm generally pretty inexpensive compared to most in the DC area), and I haven't had much experience with it. They asked what out of their price range was, and I said base rate around $1000/day for rental.

He huffed and said fine, asked if I was free in two days, and asked my day rate. Mind you, I'm generally a "videographer," I do mostly commercial stuff and events. I have done films, but they've generally been my own or for my associates. I LOVE doing films, but they just don't pay. So I gave him an offer of $700; seeing as my hourly rate is $150, I figured that was reasonable.

He huffed again. "REALLY?! Jeez that's insane! That's way too high!" I just said alright, and he said thanks and hung up.


It bothered me a good bit, and when I got some free time, I called him back. I wondered what he was expecting; I didn't intend to shoot for him, because I found him rather rude, but I couldn't beat wondering what he had intended to pay, for a RED especially, much less me.

He seemed very angry when he answered, and I calmed him down a bit (dunno why I had to?) and asked what he expected me to respond with as far as a rate. I told him I was flexible, because it's the "off season." He said "well, I just got a RED for $1000 for 17 days, so what do you think?" I told him good luck, and he hung up again.

He JUST called me back... and asked my name. I was genuinely a little cautious; he was so rude and angry before, I wondered why he would possibly want my name. I asked why, and he said "if we want to work with you in the future," which... seemed pretty suspicious, but since all he had to do was do a little bit more digging to find my information again (he clearly got it before), I told him. He apologized for being rude earlier and thanked me.

...What the hell just happened? My original intention was to ask if my rate is really that unreasonable, but then he called back. I'm wonder what the hell I just experienced.
 
See, what you have to understand is, in this business (aw, how cute. . .I've decided I've been around long enough to say "in this business"), there are two types of clients--those who are in the "real" production industry, that is, understand legitimate production workflows, know what good video production/filmmaking looks like, understand generally how everything should work, and pertinent to your problem, understand industry rate structures. Then there are the morons, assclowns and tardbags off the street who want to put a video production together but don't have a clue about any of it, including rates. 95% of the video production jobs on Craigslist, for instance, are of the latter type.

This is not to say there isn't crossover and hybrids of these two types occasionally, like a producer who knows damn well so and so position is worth x amount but is trying to put together a low-budget production and has decided to intentionally be cheap, but mostly I stick by my statement.

If you've made your stated rate before, and regularly, then that's probably the right rate for you. If you FREQUENTLY are told you're too high, you might be aiming too high for your experience level or the types of clients you're dealing with.
 
if thats your day rate stick with it, seems quite reasonable to me.

if the producer tries to low ball your rate, what else is he going cheap on, food, overtime, etc.
i find if producers are not prepared to put their money on the line then they are not serious about
the film. it is amazing how much more professional the set is if there is a large monetary investment
in the outcome.
i have a gaffer van full of gear and you would not believe some of the day rates i have been offered.
i have a daily or weekly rate, pay it and i work, dont pay it i stay home. thats it.

cheers
 
You cant really tell someone their rate is too low or high without knowing the whole story--

Location (dc, we know)
Number of years of experience
Types of projects worked on
Quality of work
What gear if any included in rate

All these things should be factored in. A guy with 2 months experience and an af100 should not try to charge the same as the 30-year vet with the same camera just because theyre both dps with af100s.
 
i assumed that pulp took into account his experience, credits and gear he supplies.
also his expenses being a freelancer including insurance, travel, overhead and a wage
i also assumed he new where he lived and was familiar with usual rate in the area
and came up with 150 an hour. which i consider a reasonable rate.

i guess he could work for $1.oo an hour and have plenty of work.
 
These types of clients usually bend over backwards to stiff you on the rate then expect first class treatment.

I don't know when it became popular to think that making film and video was "easy money"...
 
I wonder if the guy would treat a builder or mechanic the same way. I mean, negotiate on price sure, but the guy just sounds like a prick. Your rate sounds reasonable to me.

Saying that, I wonder what would happen if I did start to treat all people of expertise like this 'producer' just did.
Ad: "I'm looking for the clutch in my car to be replaced, but its a no budget job so expenses only. Plus you'll get a 'mechanic' credit on my bumper" :)
 
I think we all need to say no to jobs more often. If a client starts to argue about price to much it's time to say no and walk away. When a client asks me to lower my fee I'm a bit flexible when it comes to hourly/daily fee but equipment I'm not willing to go down. After all, I've paid for it and expect to return the money in doing paid jobs. What I do then is to suggest less equipment or a lower priced camera and even sometimes to shoot in reduced number of days.
 
Well, with regards to mechanics and builder.....

Imagine if a mechanic with sub par tools says, he'll do $900 of mechanic work for $150... and does an ok job, but your car keeps breaking down. People get attracted to the price, but don't think about the consequences.
 
Back
Top