In Search of Maria - THIS is how you promote something

brilliant. Man thatis some steller PR. Can you imagine the original pitch the the station manager??
wow.
 
That's the happiest thing I've seen in a long time. :)

Now I'll watch some Project Rant to restore my normal level of cynicism. :evil:
 
that was sick

I was expecting it to be another attempt at a Frozen in Grand Central

but that was epic
 
No, by no means a new concept - but I thought the tie in with what they were promoting is what made this one stand out - I mean, what does a huge dance number in a train station have to do with Tmobile? I actually remembered the one - but couldn't remember who it was for until you mentioned it, which is a big problem I sometimes see in ads - great concepts that don't really tie in to the product, so they may draw attention to themselves in the short term (which I guess is the goal) but I doubt the brand tie in sticks with the viewer for long in most cases.
 
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