How to do product lighting for music videos?

[dtjohns1]

How do you light for looks like
http://youtu.be/GtUVQei3nX4 0:48, 0:53, 1:28, 1:44, 2:00, 2:55, 3:49
http://www.youtube.com/watch?v=herLMUn2-U0 :43, 1:00-1:02,
http://www.youtube.com/watch?v=c7tOAGY59uQ 0:20

 

[Hotwood]

Hire a good lighting guy for your production or go to film school.
This is something that we can't tell you how to do in one or two lines.