How to deal with media...

XCheck

Veteran
I know, I know, ... it's the bitching time again. I almost feel like I am the bearer of bad stories... I'll think of something positive after this - maybe how we can all celebrate Rush's outstanding service :laugh:

I have a dilemma (actually my wife does). Here is the deal:

My wife is actively involved in a community organization. There is a TV producer who runs a community-related weekly half-hour program on one of the public access stations in Toronto (OMNI 1). About three weeks ago, the TV ran a segment that used some incorrect information, painting the community organization in a very negative light. In fact, several people have called my wife and expressed their disgust at the TV producer's conduct. Some went as far as suggesting the program bordered on defamation. Neither I nor my wife have seen the program, so that's all I can say about that... until we find someone who has taped it and get an opportunity to watch it.

Ironically, the TV producer has in the past received a substantial amount of money to support her programming from the same organization, while at the same time serving on its board of directors.

On top of this, the segment in question was taped in the house of one of the organization members, where the TV producer showed up without an invitation, or even an advance notice. After the taping, when the house owner gathered additional information that made it clear what the intention of the producer were, she sent the producer a letter stating that she didn't give a permission for the program to be aired. The producer ignored that and put it into the broadcast...

What do you think the organization should do? Ask for a retraction? File a complaint with the OMNI 1? Ask for the return of the funds (unlikely to happen, but logical since financial transactions between a charitable organization and its director are illegal in Ontario)? Limit future access of the producer to community events?

What's the best way to deal with incorrect negative publicity in the media?

And one more question - who do you think has the ultimate responsibility for the content? The producer, or the station?
 
Sounds like an abusive producer with bad tastes to do something like this. Bad journalism, imho.

Generally tho, most public figures will attend a "media training camp" when they anticipate upcoming interviews.. Great for developing skills necessary to avoid confrontation or negative publicity from mispoken words due to reckless or pushy journalists (in other words, journalists). Burson Marsteller is a good consultant firm for this. Perhaps there is a more affordable option for individuals? I would think so...
 
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